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Case Study: JC Indoor Soccer Complex

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Case Study: JC Indoor Soccer Complex
JC Indoor Soccer Complex
Clayton, NC

Business Plan
Prepared by:

This agreement is to acknowledge that the information provided by xxxxxxx on behalf of JC Soccer in this business plan is unique to this business and confidential; therefore, anyone reading this plan agrees not to disclose any of the information in this business plan without the express written permission of JC Soccer or designee.
It is also acknowledged by the reader of this business plan that the information furnished in this plan, other than information that is in the public domain, may cause serious harm or damage to JC Soccer and will be kept in the strictest confidence.
Upon request, this document is to be immediately returned to JC Soccer.
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The business plan is a guide to the creation of the business through the final potential of its successful implementation.

This business plan will be presented to 3-5 other pontential investors as recommended by Scott Stephenson, and the plan will be presented to 2 banks for potential loans needed for building construction and/or land costs.

4. Business Description

JC Soccer will be an indoor soccer complex used for soccer leagues, birthday events, field rentals, and soccer camps. The main focus will be on 8 week rotating soccer leagues for all ages ( four to sixty+). The business will look to attract current outdoor soccer league players and new players. Adults will also be a major target of the business since little to no leagues are available to adults over 20 years in age.

5. Market Plan

JC Soccer will be located in the town of Clayton, NC. Clayton is a fast growing town inside of Johnston County. Clayton also provides a close proximity to Wake County, which will attract another key segment of people to
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Many drive over 35 miles away to the closest indoor soccer facility. Also, there are no adult soccer programs in the area and the flexibity of JC Soccer will be very attractive to the adult population.

2. Who are they?
The primary target will be children ages 4 to 12. They provide the key to repeat business and word of mouth advertising. Also, this tartget group will be key toward party rentals, summer camps, and lessons.

The secondary target will be adults ages 30-60. Currently there are no type of recreational soccer programs for this age group. They flexibility of our nighttime hours will be attractive to this group and the concessions and alcohol will be a key focus to this age group
3. Where are they?
The focus is on a 35 mile area around the target location of Clayton, NC. Clayton, Cleveland, Smithfield, McGee’s Crossroads, Benson, and Four Oaks all of recreational and challenge programs throughout the year. Nearby Wake County has 3 local programs within close proximity to our projected location.

4.

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