Sports Marketing
Sports Marketing
Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is realized. Business decisions also can directly impact the success or lack thereof for many franchises, players, and brands around the world. Athletes today in many cases are global icons no matter what sport they play or what country they play in. There are billboards, posters, and photos of athletes in countries they have never been and most likely will never go to. The facts that the citizens of these countries even know who athletes are that play an unfamiliar sport half way around the world exemplifies the power and importance of sports marketing. Companies are face with the task of identifying the perfect athlete to represents their product successfully while following the mission and values most important to the company. Companies may factor in things like race, sex, childhood upbringing, as well as potential and current popularity. The first thing companies take into account is their consumers. The consumers, particularly sports fans in this case, need to be able to share a connection with both the athlete and the company itself. They need to feel the link that associates them with both the product and its endorsers. Without the consumers there would be no target for these marketing plans and a lot less money involved in the
Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is realized. Business decisions also can directly impact the success or lack thereof for many franchises, players, and brands around the world. Athletes today in many cases are global icons no matter what sport they play or what country they play in. There are billboards, posters, and photos of athletes in countries they have never been and most likely will never go to. The facts that the citizens of these countries even know who athletes are that play an unfamiliar sport half way around the world exemplifies the power and importance of sports marketing. Companies are face with the task of identifying the perfect athlete to represents their product successfully while following the mission and values most important to the company. Companies may factor in things like race, sex, childhood upbringing, as well as potential and current popularity. The first thing companies take into account is their consumers. The consumers, particularly sports fans in this case, need to be able to share a connection with both the athlete and the company itself. They need to feel the link that associates them with both the product and its endorsers. Without the consumers there would be no target for these marketing plans and a lot less money involved in the