Sports Nutrition Market in India
1. Introduction
This chapter deals with overview, objectives, methodology, sampling plan and limitations of the study.
1. . Overview of the study
Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status, it is traded globally and very small quantity is traded within the country.
The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of whey as a product for mass market. The idea is to understand capabilities required for the same and see if any company can fit into that specification.
2. . Objective of the study
The study has been undertaken to meet following objectives: 1) To understand the structure, Conduct and performance of whey business in India. 2) To understand the evolution of Whey business in next five years. 3) To identify key opportunities for GCMMF in whey business. 4) To propose market entry strategy for GCMMF to enter into whey business
3. . Methodology followed
The study has used personal visits to whey processing plants and modern format stores, questionnaire survey of gym visitors, unstructured interviews with trainers, dieticians, and unstructured interview on telephone with employees of these plants, use of checklist for retailers and distributors. Secondary data from internet and literature have been used.
|Sr. No |Data required |Data sources |Tools used |
|1. |Turnover, Supply. Market share, Main products, Production |Current |Internet, Unstructured interviews with the |
| |facilities-capacity, technology; Profits, Future estimates |players, |associated employees, Annual Report study, Indian |
| |of demand ,area of operation, |supplier |Export Agency-internet |
This chapter deals with overview, objectives, methodology, sampling plan and limitations of the study.
1. . Overview of the study
Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status, it is traded globally and very small quantity is traded within the country.
The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of whey as a product for mass market. The idea is to understand capabilities required for the same and see if any company can fit into that specification.
2. . Objective of the study
The study has been undertaken to meet following objectives: 1) To understand the structure, Conduct and performance of whey business in India. 2) To understand the evolution of Whey business in next five years. 3) To identify key opportunities for GCMMF in whey business. 4) To propose market entry strategy for GCMMF to enter into whey business
3. . Methodology followed
The study has used personal visits to whey processing plants and modern format stores, questionnaire survey of gym visitors, unstructured interviews with trainers, dieticians, and unstructured interview on telephone with employees of these plants, use of checklist for retailers and distributors. Secondary data from internet and literature have been used.
|Sr. No |Data required |Data sources |Tools used |
|1. |Turnover, Supply. Market share, Main products, Production |Current |Internet, Unstructured interviews with the |
| |facilities-capacity, technology; Profits, Future estimates |players, |associated employees, Annual Report study, Indian |
| |of demand ,area of operation, |supplier |Export Agency-internet |