Stakeholder Marketing
Stakeholder marketing Reshma Patel
Option two CIM STAKEHOLDER MARKETING
Hi Reshma, many thanks for your full and final SM draft, I’ll provide feedback in lime green this time (wow!)
You do seem to be mostly on the right lines but because many of your notes were not inserted into the structure we agreed previously, it is still difficult for me to understand what goes where.
Once the structure is clear you can add more of the relevant theory, and then apply this theory to your chosen organisation, along with evaluation where required.
Then you will need to focus on word/page count rules as per the brief.
Prep work - seems to be incomplete?
Task one – confusing structure, not enough applied (ref’d theory) to pass
Task two - confusing structure, not enough applied (ref’d theory) to pass –evaluation needs to be stronger
Task three - confusing structure, v. confused numbering, not enough applied (ref’d theory) to pass – recommendations need to be more strongly justified – approach to budget needs more evaluation
Incomplete referencing
Please continue to ensure that you answer each and every part of each element in the brief, numbering each task & element as per the CIM Marking scheme e.g. 1.1, 1.2 etc. and provide your own relevant title for each section
You MUST include fully referenced definitions for all key marketing terminology e.g. stakeholders, connected stakeholders etc. to prove that you know your marketing theory, ok!
To help you further, here’s my usual hints and tips along with my feedback (below), so you can see that you are generally on the right lines, good job.
|SELF CHECKLIST – |Please tick when |
|Assignment top tips checklist : |completed for each |
|
Option two CIM STAKEHOLDER MARKETING
Hi Reshma, many thanks for your full and final SM draft, I’ll provide feedback in lime green this time (wow!)
You do seem to be mostly on the right lines but because many of your notes were not inserted into the structure we agreed previously, it is still difficult for me to understand what goes where.
Once the structure is clear you can add more of the relevant theory, and then apply this theory to your chosen organisation, along with evaluation where required.
Then you will need to focus on word/page count rules as per the brief.
Prep work - seems to be incomplete?
Task one – confusing structure, not enough applied (ref’d theory) to pass
Task two - confusing structure, not enough applied (ref’d theory) to pass –evaluation needs to be stronger
Task three - confusing structure, v. confused numbering, not enough applied (ref’d theory) to pass – recommendations need to be more strongly justified – approach to budget needs more evaluation
Incomplete referencing
Please continue to ensure that you answer each and every part of each element in the brief, numbering each task & element as per the CIM Marking scheme e.g. 1.1, 1.2 etc. and provide your own relevant title for each section
You MUST include fully referenced definitions for all key marketing terminology e.g. stakeholders, connected stakeholders etc. to prove that you know your marketing theory, ok!
To help you further, here’s my usual hints and tips along with my feedback (below), so you can see that you are generally on the right lines, good job.
|SELF CHECKLIST – |Please tick when |
|Assignment top tips checklist : |completed for each |
|
References: Blythe, J.(2001) Essentials of Marketing. Second Edition. Essex. Prentice Hall Blythe, J.(2008) Marketing Essential Brassington, F and Pettitt, S Prinicples of Marketing. Essex. Prentice Hall Gledhill, G.(2008) Stakeholder Marketing