Preview

Starbuck’s Supplier Relationships

Satisfactory Essays
Open Document
Open Document
377 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbuck’s Supplier Relationships
STARBUCK’S SUPPLIER RELATIONSHIPS

Equitable treatment

Starbucks practices diversity and equitable treatment to all four areas they engage business with. These four areas are, partners, customers, supplier and communities.

• Partners (employees) – Starbucks seeks out and engages with partners who are as diverse as the communities they serve. Starbucks tends to hire young and energetic employees.80 %of Starbucks employees were white, 85 % had some education beyond high school, and the average age was 26” (Starbucks, 2009).

• Customers – Starbucks’ public image incorporates the company’s ability to recognize and respond to their customers’ unique preferences and needs. They plan to provide an exceptional customer experience by connecting with their customers in a culturally relevant way.

• Communities – Starbucks supports and invests in local neighborhoods and global communities through strategic partnerships and economic development opportunities that deepen their ties in the communities where they do business.

• Suppliers – Starbucks is trusted and is a welcoming company for suppliers. “Through their supplier diversity program, they work to increase their business relationships with minority- and women-owned suppliers”(Starbuck, 2009).

Hight Quality

Starbucks’ long-term success is linked to the success of the thousands of farmers who grow their coffee.Over the last decade, Conservation International has helped them develop buying guidelines that address their principles for ethical sourcing. Called Coffee and Farmer Equity (C.A.F.E.) Practices, these guidelines help our farmers grow coffee in a way that’s better for both people and the planet. C.A.F.E”(starbucks, 2009). Practices is a comprehensive set of measurable standards focused on the following four areas:

• Product Quality – All coffee must meet Starbucks standards of high quality.

• Economic Accountability – Economic transparency is required. Suppliers must submit

You May Also Find These Documents Helpful

  • Best Essays

    * Herve R, (2004). The past, present and future of Starbucks corporation. Available: http://www.calarosbay.com/files/StarbucksCaseStudy.pdf. Last accessed 30 September 2011.…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Diversity Audit

    • 1605 Words
    • 7 Pages

    Starbucks operates its business and stores in different parts of the world. Hence it is obvious that people from different cultures of the world are a part of Starbucks. The people connected with Starbucks can be any of its stakeholders, including its employees, suppliers, etc. As indicated in its website, it can be found that cultural diversity is given high priority and due respect in the company (Starbucks, 2012a). Apart from selling coffees, Starbucks is also engaged in the business of building up new human connections and relationships. Celebration of cultures and community involvement are also part of Starbucks activities. At Starbucks, diversity is defined as the…

    • 1605 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Starbucks manufacturing sources are carefully hand selected with the partnership with Conservation International and Coffee and Farmer Equity (C.A.F.E.) promoting social, environmental, and economic standards.…

    • 756 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Starbucks is the largest coffeehouse company in the world. From factories to retail stores, Starbucks is faced with many conflict situations on a day to day basis with their employees.…

    • 982 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Diversity Audit

    • 3835 Words
    • 16 Pages

    From the first barista ever hired, Starbucks has been committed to its partners and has prided itself on being a company based on diversity and acceptance of all cultures; not only from the partners but from the coffee…

    • 3835 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Week 2 Team A Paper

    • 605 Words
    • 2 Pages

    Diversity. When it comes to the four functions of management, Starbucks not only does a phenomenal job of blending coffee but blending all functions of management including diversity. Diversity within the giant corporation incorporates different ethnic groups, age, personality, thinking styles, education, and sexual orientation. These are just some of the various ways this organization invests in diversity; In order to be successful Starbucks must face these issues daily and plan on ways to implement a successful yet dynamic management system. Diversity not only affects Starbucks internally but also externally. Starbucks has to continually protect its public image to customers and must create a higher standard of competition with other businesses. Starbucks is a leader in its own. Being a Leader in an organization such as the Coffee “Great” can be considered a practice for diversity management because it gives the understanding that in order to fix external diversity problems; it must start by accomplishing the internal factors that diversity can affect. “On a quarterly…

    • 605 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    The mission statement of Starbucks is to inspire and nurture the human spirit – one person, one up and one neighborhood at a time.…

    • 1342 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Let’s begin by looking into their demographic segment. Starbucks can now be found in almost every community. They strive to bring people and places together…

    • 1963 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Venn Disgram

    • 320 Words
    • 2 Pages

    2) Draw a Venn Diagram for the following Categorical Syllogism and determine if the argument is valid or invalid. (2 marks for proper Venn diagram, 2 marks for proper diagnosis, 4 marks total)…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Starbucks Research Paper

    • 3399 Words
    • 14 Pages

    Cited: Kachra, Ariff and Crossan, Mary. “Starbucks” Richard Ivey School of Business. The University of Western Ontario. Ivey Management Services, 1997.…

    • 3399 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Coffee Supply and Demand

    • 937 Words
    • 4 Pages

    An article in the Seattle Post, describes the alliance that Starbucks is making to ensure that a sustainable supply of high quality of coffee is produce in Latin America. "Starbucks President and CEO Orin Smith said the alliance is partly his company 's effort to pass on the "high price" of a cup of coffee to farmers." (Lee, 2004). He states that the high price enables them to pay the highest price to the farmers. Though the high prices to suppliers can demonstrate that money get to farmers with being diverted. Starbucks overall goal with this…

    • 937 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Starbucks' Strategy

    • 1058 Words
    • 5 Pages

    Employee selection and training are also elements of the strategy. Starbucks employed diverse people which reflected the community. Starbucks trained each employee to perform to their best capabilities.…

    • 1058 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future. The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.…

    • 644 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The poems I chose to compare/contrast will be by Andrew Marvell, who was an English metaphysical poet, satirist and politician, and Robert Herrick, who was a 17th century English lyric poet and cleric.…

    • 600 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Objectives: Starbucks wants each store to be part of the community and be invited in wherever the brand does its business. It wants to be a force for positive actions of bringing their partners, customers and communities together to contribute to the society each day.…

    • 3090 Words
    • 13 Pages
    Powerful Essays

Related Topics