Preview

Strategic Alliances

Powerful Essays
Open Document
Open Document
1441 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Alliances
strategic alliances
STRATEGIC ALLIANCES

Royal Air Morocco is the main national airline of Morocco and the country 's largest. Based in Casablanca, it serves more than 90 destinations in Morocco, Europe, Africa, the Middle East and North America. It is based in Mohamed V airport in Casablanca.
With a turnover exceeding the one billion euros, a fleet of 75 aircraft and a workforce of 3,875 people, the Royal Air Morocco was ranked third best African company behind the South African Airways and the Ethiopian Airlines by the U.S. magazine Global Travelers. It was founded in 1957. Its original name-Atlas Air Morocco, came from the merger of two Moroccan companies that were named Air Morocco and Atlas Air. At that time, the capital of the company is owned mostly by the Moroccan Government. In 1957, the company took its final name of Royal Air Morocco and begins to operate international flights. The advent of the jet engine in 1960 encouraged the company to adapt and to bring its first caravel. At the end of the next decade, Royal Air Morocco already has links with West Africa, the Middle East and North America. In 1982, Royal Air Morocco adheres to the International Air Transport Association (IATA). With the expansion of the airport of Casablanca-Mohammed V, Royal Air Morocco continues to grow. In 2004, she launched her low-cost subsidiary Atlas Blue.
The Royal Air of Morocco owns also a holding of 51% in air senegal international ,plus an undetermined stake in Air Gabon International.
Some other subsidiaries of The Group: * Royal Air Maroc * Royal Air Maroc Express * RAM Cargo * Atlas Aérotechnic Industries * Atlas Hospitality (Hotels) * Atlas Catering Airlines Services * RAM Academy

In 2005, the company signed the "Open Sky" agreement, which allows the liberalization of airspace between Morocco and Europe, but places the company in a highly competitive environment.
Therefore ,Royal air of Morocco understands that strategic



References: : http://fr.wikipedia.org/wiki/Royal_Air_Maroc http://fr.wikipedia.org/wiki/Alliance_de_compagnies_a%C3%A9riennes http://www.air-journal.fr/2012-10-05-royal-air-maroc-signe-avec-jetblue-557392.html http://www.techno-science.net/?onglet=glossaire&definition=819 http://www.royalairmaroc.com/ http://www.dissertationsgratuites.com/dissertations/Royal-Air-Maroc/76167.html http://www.afraa.org/index.php/events/item/124

You May Also Find These Documents Helpful

  • Powerful Essays

    Strategic Operations

    • 1458 Words
    • 6 Pages

    THE GOAL OF THIS COURSE is to understand how strategic operations decisions impact the performance of the firm. The key will be to understand the link between the operating system configurations, the customer experience, and the financial performance of the firm. We will approach operations strategy by taking a holistic view that incorporates competitive strategy, financial evaluation, and the customer experience. Operations strategy is a plan for developing assets and configuring processes such that the resulting competencies maximize value for stakeholders. We focus on decisions and challenges that many firms face: assessing the attractiveness of a firm’s operating system from an investor/external perspective and a management/internal perspective. Then we study building competencies in-­‐‑house…

    • 1458 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Which of the following terms refers to an overseas business owned and controlled by two or more partners?…

    • 603 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1984. Flying up to 35 destinations in North America, Asia and Africa, it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). Its fleet size is 37 (31 in order) It competes with other local and international…

    • 2827 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Air Canada has always been the largest carrier, initially as the publicly owned carrier, with exclusive rights to serve domestic markets, and latterly, since relaxation of entry and pricing restrictions, by success over domestic competitors. With the acquisition of Canadian Airlines International, Air Canada moved from the 18th to the 12th largest passenger airline in the world and the 7th largest in North America.…

    • 1572 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    EXECUTIVE SUMMARY Kenya Airways was formed as a result of the downfall of the East African Airways Corporation, which was in cooperation owned by the governments of Kenya, Uganda and Tanzania, which together constituted the East African Community (EAC), formed in 1967 as an economic union. As a consequence of the subside of the EAC in 1977 (due to ideological differences:…

    • 5605 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    West Jet Case Study

    • 1667 Words
    • 7 Pages

    Air Canada is Canada's largest airline and flag carrier. The airline had founded in 1937. The company is the world's 11th largest passenger airline by fleet size. The Chairman of Air Canada is David Richardson and the President and CEO is Montie Brewer. Air Canada operates flights to 99 destinations in Canada, the USA, Latin America, Europe, Australia and Asia. Combined with its Jazz network, the airline serves 163 destinations worldwide.…

    • 1667 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Business report

    • 1465 Words
    • 6 Pages

    Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012, the Virgin Corporation employed almost more than 50,000 people over 50 countries in the world. Global branded revenues of £15bn ($24bn). Virgin Corporation is a transnational private company. In 1970, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, health to wellness. Virgin Atlantic set up in 1984. The company has become Britain’s second largest carrier serving majority of cities in the world. In 1999. Virgin Atlantic started cooperation with South…

    • 1465 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Aeroflot

    • 675 Words
    • 3 Pages

    Being the largest carrier in Russia, Aeroflot controls more than 45% of Russia’s regular international transport market and about 12.5% of the domestic transport market (about 20%, including affiliate companies). By 2015 Aeroflot plans to increase its share on Russia’a civil aviation transport market to 30-35%, and carry 10 million air travellers each year (about 12 million, including affiliate companies).…

    • 675 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Jet-Etihad Deal

    • 812 Words
    • 4 Pages

    The deal between two airlines has several angles benefitting both of them .In particular, the bilateral entitling 40,000 seats per weak between both the countries. Basically the deal covers only First and Third freedom rights.But, the deal between Jet and Etihad is based more on the Fifth and Sixth Freedom Rights and the bilateral appears to facilitate this. Lets look into what these freedoms are.…

    • 812 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Air France Klm 2010-2011

    • 42875 Words
    • 172 Pages

    6.1 6.2 6.3 6.4 6.5 History General information Information relating to the share capital Information on trading in the stock Information on the agreements concluded in connection with the business combination between Air France and KLM Information relating to the agreements concluded with Alitalia-Compagnia Aerea Italiana (Alitalia-CAI) Legislative and regulatory environment for the air transport industry Information and control…

    • 42875 Words
    • 172 Pages
    Powerful Essays
  • Powerful Essays

    Malev Hungarian Airlines

    • 4863 Words
    • 20 Pages

    Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International Airport, the airline flew to more than 45 destinations in 34 countries, with a fleet of 22 aircrafts.…

    • 4863 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Air India essay

    • 3277 Words
    • 14 Pages

    Air India was founded by J. R. D. Tata in July 1932 as Tata Airlines, a division of Tata Sons Ltd. (now Tata Group). On 15 October 1932, J. R. D. Tata flew…

    • 3277 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977, after the dissolution of East African Airways. It was privatized in 1992, and it is publicly listed I in the National Security Exchange.…

    • 1205 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    They are representing several International and Regional Airlines such as Air Algerie, Eva Air, Fly Dubai, Oman Air, Syrian Air and Virgin Atlantic in Jordan and sometimes in the region; whom operating together more than 30 genuine flights a week carrying more than 200,000 passenger per year; 30% of it sold in Jordan.…

    • 3135 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Air Mauritius

    • 1651 Words
    • 7 Pages

    Air Mauritius is the national airline of Mauritius, based in Port Louis - the capital of Mauritius. Its main base comprises of Sir Seewoosagur Ramgoolam International Airport (MRU), Mauritius. The airline provides domestic as well as international services, operating as many 80 flights per week. The symbol of Air Mauritius is phaeton rubicola or Paille-en-Queue, a fish-eating tropical bird. The airline appeared on the Mauritius Stock Exchange list in 1995. It employs a staff of over 2,600 people and has tied up with international airlines, for which it performs varied services. Air Mauritius maintains its commitment to high quality service because the Mauritian carrier acts as an ambassador for the country and reveals the image of its people. Those who fly Air Mauritius realise that multiple elements in its offices and on board celebrate "L'Esprit de l'Ile Maurice," the Soul of Mauritius. This concept tries to express the unification of an innate sense of human encounter with the urge to improve constantly. Air Mauritius was incorporated in June 1967 and it started its operations modestly with a Piper-Navajo. The destiny of Air Mauritius is forged in the ambition of the people of Mauritius who, since accession to independence, refused the perspective of isolation.…

    • 1651 Words
    • 7 Pages
    Good Essays