STRATEGIC ALLIANCES
Royal Air Morocco is the main national airline of Morocco and the country 's largest. Based in Casablanca, it serves more than 90 destinations in Morocco, Europe, Africa, the Middle East and North America. It is based in Mohamed V airport in Casablanca.
With a turnover exceeding the one billion euros, a fleet of 75 aircraft and a workforce of 3,875 people, the Royal Air Morocco was ranked third best African company behind the South African Airways and the Ethiopian Airlines by the U.S. magazine Global Travelers. It was founded in 1957. Its original name-Atlas Air Morocco, came from the merger of two Moroccan companies that were named Air Morocco and Atlas Air. At that time, the capital of the company is owned mostly by the Moroccan Government. In 1957, the company took its final name of Royal Air Morocco and begins to operate international flights. The advent of the jet engine in 1960 encouraged the company to adapt and to bring its first caravel. At the end of the next decade, Royal Air Morocco already has links with West Africa, the Middle East and North America. In 1982, Royal Air Morocco adheres to the International Air Transport Association (IATA). With the expansion of the airport of Casablanca-Mohammed V, Royal Air Morocco continues to grow. In 2004, she launched her low-cost subsidiary Atlas Blue.
The Royal Air of Morocco owns also a holding of 51% in air senegal international ,plus an undetermined stake in Air Gabon International.
Some other subsidiaries of The Group: * Royal Air Maroc * Royal Air Maroc Express * RAM Cargo * Atlas Aérotechnic Industries * Atlas Hospitality (Hotels) * Atlas Catering Airlines Services * RAM Academy
In 2005, the company signed the "Open Sky" agreement, which allows the liberalization of airspace between Morocco and Europe, but places the company in a highly competitive environment.
Therefore ,Royal air of Morocco understands that strategic
References: : http://fr.wikipedia.org/wiki/Royal_Air_Maroc http://fr.wikipedia.org/wiki/Alliance_de_compagnies_a%C3%A9riennes http://www.air-journal.fr/2012-10-05-royal-air-maroc-signe-avec-jetblue-557392.html http://www.techno-science.net/?onglet=glossaire&definition=819 http://www.royalairmaroc.com/ http://www.dissertationsgratuites.com/dissertations/Royal-Air-Maroc/76167.html http://www.afraa.org/index.php/events/item/124