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Strategic Management Assignment
STRATEGIC MANAGEMENT ASSIGNMENT
Name : Moch. Bisma Rian
NIM : 115020207121013

Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andeland Richard DeVos. Amway sells its products under several brands namely, Amway, Artistry, Body Series, Satinique and Protique, G&H, Glister, L.O.C. and eSpring. The company operates in around 80 countries across Asia, Europe, America and Africa. The company products are sold through independent business owners and online. The company is a wholly owned subsidiary of Alticor Inc. and is headquartered at Ada in Michigan, the US.
Global Data’s Amway Corporation - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.
This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

AMWAY CORPORATE

Parent Company : ALTICOR
Category : PERSONAL CARE AND HOME CARE
Sector : FMCG (Fast Moving Customer Goods)
Tagline/Slogan : We are Listening & The Power of Positive
USP : First company to start multi level marketing

STP

Segment : Personal and home care
Target Group : Middle income and higher income family
Positioning : Premium products for your every problem

PRODUCT

Brands: * Amway Nutrilite * Amway Attitude * Amway Dynamite * Amway Artistry * Amway Glister * Amway Satinique * Amway SA8 * Amway G&H

SWOT ANALYSIS

Strength: 1. Amway’s global One by One Campaign for
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