Strategic_Management_Essay_Case_Study_Carrefour
University of Lincoln
Strategic Management Essay: Case Study Carrefour
Strategic Analytical and Evaluation Tools including Cultural Web, Generic Strategies and Stakeholder Mapping
Submitted By:
11/28/2013
Strategic Management Essay
Case Study Carrefour
Carrefour is one of leading stores in world with a standing of second world’s largest supermarket retailer in the world and acquiring 70.5 billion US $, Euro market share after Wal-Mart with around US $256.3 billion market share. It is setup on two main principles first, to sell products and services to the existing customers in the existing stores with products and services and introducing their latest and current products to their customers worldwide. A carrefour super store was founded in 1959 and they opened their first Carrefour supermarket in Annecy in 1960. In 1963, Carrefour created a new shop with the concept of hypermarket. In 1973, Carrefour opened their first hypermarket in Spain, 1975 in Italy, 1976, they introduced their own labeled production under no label with high quality products at lower costs and then in 1982 they first setup hypermarket in Argentina. Carrefour seen great growth in last two decades and opened their hypermarkets in Turkey in 1990, Carrefour hypermarket in Greece in 1991, Carrefour hypermarket in Mexico and Malaysia in 1994 and in 1995 they entered in the Chinese market and opened their hypermarket. In 1996, Carrefour hypermarket was opened in Thailand, Hong Kong and Korea and then they expanded to Singapore and Poland in 1997. In 2005, Carrefour purchased 12 new hypermarkets in Poland and in 2007, they made their presence in Brazil and Spain and in 2012, Carrefour opened their first hypermarket in Caucasus, Tbilisi.
Carrefour has been worldwide known as the pioneering retailer since it started its operations in Belgium in 1969. Within three decades, Carrefour has achieved tremendous growth due to the effective strategic marketing strategies in different countries.
Strategic Management Essay: Case Study Carrefour
Strategic Analytical and Evaluation Tools including Cultural Web, Generic Strategies and Stakeholder Mapping
Submitted By:
11/28/2013
Strategic Management Essay
Case Study Carrefour
Carrefour is one of leading stores in world with a standing of second world’s largest supermarket retailer in the world and acquiring 70.5 billion US $, Euro market share after Wal-Mart with around US $256.3 billion market share. It is setup on two main principles first, to sell products and services to the existing customers in the existing stores with products and services and introducing their latest and current products to their customers worldwide. A carrefour super store was founded in 1959 and they opened their first Carrefour supermarket in Annecy in 1960. In 1963, Carrefour created a new shop with the concept of hypermarket. In 1973, Carrefour opened their first hypermarket in Spain, 1975 in Italy, 1976, they introduced their own labeled production under no label with high quality products at lower costs and then in 1982 they first setup hypermarket in Argentina. Carrefour seen great growth in last two decades and opened their hypermarkets in Turkey in 1990, Carrefour hypermarket in Greece in 1991, Carrefour hypermarket in Mexico and Malaysia in 1994 and in 1995 they entered in the Chinese market and opened their hypermarket. In 1996, Carrefour hypermarket was opened in Thailand, Hong Kong and Korea and then they expanded to Singapore and Poland in 1997. In 2005, Carrefour purchased 12 new hypermarkets in Poland and in 2007, they made their presence in Brazil and Spain and in 2012, Carrefour opened their first hypermarket in Caucasus, Tbilisi.
Carrefour has been worldwide known as the pioneering retailer since it started its operations in Belgium in 1969. Within three decades, Carrefour has achieved tremendous growth due to the effective strategic marketing strategies in different countries.
References: David Kestermans. 2012. ‘Case Study Carrefour’, Koninklijke Electronics N.V, Netherlands. Tony Masella Pei Chao. 2012. ‘The Historical Development of Carrefour and its Competitive Advantage in Taiwan – An Analysis on the Basis of Customer Value’, National Kaohsiung First University of Science and Technology. Shili Sun Mats Alvesson & Srefan Sveningsson. 2008. ‘Changing Organizational Culture: Cultural change work in progress’, Routledge, 2 Park Square, Milton Park, Abidgdon, Oxon, Canada. Charles D. Little. 2013. ‘Five Generic Competitive Strategies’, Strategic Management. Alfonso Vargas Sanchez Eric Olson. 2011.’Stakeholder Mapping’, BSR. Jane Gilmour and Ruth Beilin Esa Puolamaki. 2004. ‘Strategic Management Accounting Constructions in Organizations: A Structuration Analysis of Two Divisional Strategy Processes’, Publication of the Turku School of Economics and Business Administration. Jane Gilmour and Ruth Beilin