Strategic Management - Virgin Group
Background of VIRGIN
In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world.
VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money, VIRGIN America, VIRGIN Australia, VIRGIN Money Giving, VIRGIN Casino, VIRGIN Holidays, VIRGIN Balloon Flights, VIRGIN Cola, VIRGIN Atlantic Airways, VIRGIN Galactic and VIRGIN Mobile. Starting a business from student magazine to airlines, VIRGIN group is now operating in many continents like America, Europe, Australia, and Asia.
VIRGIN’s Competitive advantage
According to the Resource based view point, the resources which are valuable, scarce, difficult to imitate and can’t be substituted by another resources are considered as competitive advantage for the company. From this view point VIRGIN group has a couple of Competitive advantages. Their competitive advantages are shown below according to the VRIN model.
| Resources | Valuable (V) | Rare (R) | Inimitable (I) | Non-Substitutable |
| | | | |(N) |
| Brand | ( | ( | ( | ( |
| Richard Branson | ( | ( | ( | ( |
|Legal Complexity | ( | ( | ( | (
In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world.
VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money, VIRGIN America, VIRGIN Australia, VIRGIN Money Giving, VIRGIN Casino, VIRGIN Holidays, VIRGIN Balloon Flights, VIRGIN Cola, VIRGIN Atlantic Airways, VIRGIN Galactic and VIRGIN Mobile. Starting a business from student magazine to airlines, VIRGIN group is now operating in many continents like America, Europe, Australia, and Asia.
VIRGIN’s Competitive advantage
According to the Resource based view point, the resources which are valuable, scarce, difficult to imitate and can’t be substituted by another resources are considered as competitive advantage for the company. From this view point VIRGIN group has a couple of Competitive advantages. Their competitive advantages are shown below according to the VRIN model.
| Resources | Valuable (V) | Rare (R) | Inimitable (I) | Non-Substitutable |
| | | | |(N) |
| Brand | ( | ( | ( | ( |
| Richard Branson | ( | ( | ( | ( |
|Legal Complexity | ( | ( | ( | (