Strategic Position Statement Analysis: Nanndos
Section 3: Strategic Position Statement Analysis
Nando’s has shown substantial growth in recent years and the company plans to extend their footprint globally and continue to maintain its mission and vision. This has been clearly communicated within the value chain of the organization and stakeholders and everyone is fully aware of their part in the strategy. The company’s plan is in motion and they want to maintain consistency around its culture and values but incorporate the local flavor within their stores. The strategy is to maintain their current target market segment and create repeat purchasers and build customer value and loyalty. Furthermore, with their loyalty program, this will add to their strategy and grow their customer base. …show more content…
Clear communication of the strategies supported by training and development of its employees to meet these objectives is carried out by Nando’s management. The menu, recipes, spices are all tailored to support the strategy. Blue ocean innovations of the unique Nando’s sauces create differentiation and a competitive advantage. It also provides customers an option to buy the sauces and take it home which strategically builds a connection to its customers.
Ethical sourcing of its fresh chickens is feasible as they are sourced from local farmers in the countries which they operate. This provides an uninterrupted supply of its raw materials and creates employment opportunities to local communities. Contingency plans should be incorporated in this process should there a possibility of natural disasters and have an effect on the farms. Having these action/ contingency plans in preparation for such eventualities would assist in the …show more content…
This program was initiated as part of Nando’s CSR to make a difference and curb the high unemployment rate in South Africa. The program recruits young unemployed locals, develops them and provides them the skills to enter the workplace (Harambee.co.za, 2016). This is not exclusive to South Africa and Nando’s will be using this model program globally too. The advantages this program provides are that these 3000 graduates since 2012 will prove to be loyal employees as they have been given a break in life by Nando’s. “Nando’s staff receives skill development through the Harambee bridging programme. As a result, they now have more dedicated and productive employees”, (Harambee.co.za, 2016). They will feel a sense of belonging and harness citizenship behavior (Sawitri et.al, 2016) with great performance. There will also be business continuity and consistency with less staff turnaround or industrial actions.
Incorporating these Harambee graduates into the Nando’s team proves that the company is all about its people and values its workforce. There’s a saying at Nando’s, “Nando’s is not just about the chicken. It’s never been just about the chicken. It’s about the people who make the chicken” (Nando’s.com, 2017). The company is also well known for their clever and humorous advertising and marketing strategies linked to current events. This is what makes them different from rivals in the
Nando’s has shown substantial growth in recent years and the company plans to extend their footprint globally and continue to maintain its mission and vision. This has been clearly communicated within the value chain of the organization and stakeholders and everyone is fully aware of their part in the strategy. The company’s plan is in motion and they want to maintain consistency around its culture and values but incorporate the local flavor within their stores. The strategy is to maintain their current target market segment and create repeat purchasers and build customer value and loyalty. Furthermore, with their loyalty program, this will add to their strategy and grow their customer base. …show more content…
Clear communication of the strategies supported by training and development of its employees to meet these objectives is carried out by Nando’s management. The menu, recipes, spices are all tailored to support the strategy. Blue ocean innovations of the unique Nando’s sauces create differentiation and a competitive advantage. It also provides customers an option to buy the sauces and take it home which strategically builds a connection to its customers.
Ethical sourcing of its fresh chickens is feasible as they are sourced from local farmers in the countries which they operate. This provides an uninterrupted supply of its raw materials and creates employment opportunities to local communities. Contingency plans should be incorporated in this process should there a possibility of natural disasters and have an effect on the farms. Having these action/ contingency plans in preparation for such eventualities would assist in the …show more content…
This program was initiated as part of Nando’s CSR to make a difference and curb the high unemployment rate in South Africa. The program recruits young unemployed locals, develops them and provides them the skills to enter the workplace (Harambee.co.za, 2016). This is not exclusive to South Africa and Nando’s will be using this model program globally too. The advantages this program provides are that these 3000 graduates since 2012 will prove to be loyal employees as they have been given a break in life by Nando’s. “Nando’s staff receives skill development through the Harambee bridging programme. As a result, they now have more dedicated and productive employees”, (Harambee.co.za, 2016). They will feel a sense of belonging and harness citizenship behavior (Sawitri et.al, 2016) with great performance. There will also be business continuity and consistency with less staff turnaround or industrial actions.
Incorporating these Harambee graduates into the Nando’s team proves that the company is all about its people and values its workforce. There’s a saying at Nando’s, “Nando’s is not just about the chicken. It’s never been just about the chicken. It’s about the people who make the chicken” (Nando’s.com, 2017). The company is also well known for their clever and humorous advertising and marketing strategies linked to current events. This is what makes them different from rivals in the