Strategy of Pizza Hut
Pizza hut - Presentation Transcript
1. Pizza Hut o By Anupam Kumar o 06BS0550
2. Background o Pizza Hut is the largest pizza restaurant company in the world based in Addison, Texas, USA specializing in American-style pizza o It has 34,000 outlets in 100 countries o Employing more than 300,000 people
3. History o Our story began with one small restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. o Borrowing $600 from their mother, they purchased some second-hand equipment. o When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born.
4. Transformation Phase o Family ties o 1977 Pizza Hut was acquired by one of the true giants of international business: PepsiCo, Inc. o Pizza Hut shared its leadership position with such fine products as Pepsi-Cola ® brand soft drinks and Frito-Lay ® brand snack foods. o October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and Taco Bell) o Tricon was founded. May 16, 2002 o Tricon officially became YUM! Brands with the addition of two new brands, Long John Silver's and A&W o YUM! Brands is now the parent company of Pizza Hut, Taco Bell, KFC, A&W and Long John Silver's
5. Key characteristics of Pizza Hut service o Perish ability: Service cannot be stored for later sale or use o Hot and on time o Strive to present the products when and where the customer wants o To achieve this goal developed a number of services through the years like Personal Pan Pizza ® , we made quick, affordable pizza a lunch alternative for millions of Americans. o Provide a pleasant environment and that’s where the role of staff attitude and communication are so important in conveying the quality of service
1. Pizza Hut o By Anupam Kumar o 06BS0550
2. Background o Pizza Hut is the largest pizza restaurant company in the world based in Addison, Texas, USA specializing in American-style pizza o It has 34,000 outlets in 100 countries o Employing more than 300,000 people
3. History o Our story began with one small restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. o Borrowing $600 from their mother, they purchased some second-hand equipment. o When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born.
4. Transformation Phase o Family ties o 1977 Pizza Hut was acquired by one of the true giants of international business: PepsiCo, Inc. o Pizza Hut shared its leadership position with such fine products as Pepsi-Cola ® brand soft drinks and Frito-Lay ® brand snack foods. o October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and Taco Bell) o Tricon was founded. May 16, 2002 o Tricon officially became YUM! Brands with the addition of two new brands, Long John Silver's and A&W o YUM! Brands is now the parent company of Pizza Hut, Taco Bell, KFC, A&W and Long John Silver's
5. Key characteristics of Pizza Hut service o Perish ability: Service cannot be stored for later sale or use o Hot and on time o Strive to present the products when and where the customer wants o To achieve this goal developed a number of services through the years like Personal Pan Pizza ® , we made quick, affordable pizza a lunch alternative for millions of Americans. o Provide a pleasant environment and that’s where the role of staff attitude and communication are so important in conveying the quality of service