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Strategic Management Paper
ACKNOWLEDGEMENT
Making a strategic paper is never easy. There’s hard work, sleepless nights, and sometimes inevitable argument among the group. But what makes it fulfilling is the fact that there are people around who, without thinking twice are willing to lend their hands.
To Mr. Sofronio “Toti” Dulay , our beloved adviser, for the unwavering support, guidance, and patience he has shown.
To our families for their love, provisions, support, and understanding before, during, and after the research process.
And to God Almighty for providing the researchers with amazing grace and wisdom that only He can give, for His provisions and heavenly guidance from the beginning up to the very end. for His unfathomable and overflowing love that helped us surpass all the challenges that came our way.
With the abovementioned names, the group would like to extend the utmost gratitude with all our hearts. May God bless us all!
I. Executive Summary
Philippine Air Lines also known as PAL, is the flag carrier and national airline of the Philippines, headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness, reliability and presentability in the most cost-effective manner; and conduct and maintain safe, reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates, as well as providing safe, on time, quality and cost effective in flight service for total passenger satisfaction.
The Philippines Airlines offers services at reasonable, competitive prices, and at the highest level of quality consistent with such prices. It meets the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services. The company’s products and services is the core company’s