STRATMAK31 WCA 03 Sift Cupcake STRATKCAVE
Group Name: STRATKcave
Group Members:
Leader:
Alcasid, Vladimir 0917 476 1045 FIN
Olivan, Albert 0922 766 6578 MKT
Pangan, Emmanuel 0925 839 0864 MGT
Purugganan, Kisha 0917 922 9775 CAMMKT
Tui, Camille 0917 817 0789 FIN
CASE 3 Sift Cupcake and Dessert Bar
Written Case Analysis
I. INTRODUCTION A. Case Background
Executive Summary
Sift Cupcake and Dessert Bar had its third successful cupcake shop in
Santa Rosa, California. The owners and managers, which is composed of family members and best friend, are now in a dilemma on preparing a business and strategic plan for their application for a Small Business Administration (SBA)
Loan. The loan will be used for rebranding and expansion. Company History
In 2006, Andrea Ballus had an obsession with cupcakes and wanted to share her enthusiasm with the world. Started as a sales representative for Nestle
Waters, she found that cupcakes provided the perfect “wow” factor when she was in Las Vegas and then decided to open a cupcake shop. Company Development
Together with her husband Jeff and her mother as shareholders, they invested a total of $49,000 as a start up money for Sift A Cupcakery in 2008.
With her best friend Corey Fanfa, she managed the first store in Cotati,
California. During their second year of operations, they opened a new store in
Napa. And on 2010, opened its third fullservice bakery with a party room in downtown Santa Rosa, California. As they reflect on their past successes, a muchneeded $340,000 Small Business Administration (SBA) Loan would be necessary to realize Andrea’s dream of becoming the premier cupcake shop in the San Francisco Bay Area. To reach this, 3 options are presented for growth of the business:
1. Maintain current locations
2. Rapid expansion with
Group Members:
Leader:
Alcasid, Vladimir 0917 476 1045 FIN
Olivan, Albert 0922 766 6578 MKT
Pangan, Emmanuel 0925 839 0864 MGT
Purugganan, Kisha 0917 922 9775 CAMMKT
Tui, Camille 0917 817 0789 FIN
CASE 3 Sift Cupcake and Dessert Bar
Written Case Analysis
I. INTRODUCTION A. Case Background
Executive Summary
Sift Cupcake and Dessert Bar had its third successful cupcake shop in
Santa Rosa, California. The owners and managers, which is composed of family members and best friend, are now in a dilemma on preparing a business and strategic plan for their application for a Small Business Administration (SBA)
Loan. The loan will be used for rebranding and expansion. Company History
In 2006, Andrea Ballus had an obsession with cupcakes and wanted to share her enthusiasm with the world. Started as a sales representative for Nestle
Waters, she found that cupcakes provided the perfect “wow” factor when she was in Las Vegas and then decided to open a cupcake shop. Company Development
Together with her husband Jeff and her mother as shareholders, they invested a total of $49,000 as a start up money for Sift A Cupcakery in 2008.
With her best friend Corey Fanfa, she managed the first store in Cotati,
California. During their second year of operations, they opened a new store in
Napa. And on 2010, opened its third fullservice bakery with a party room in downtown Santa Rosa, California. As they reflect on their past successes, a muchneeded $340,000 Small Business Administration (SBA) Loan would be necessary to realize Andrea’s dream of becoming the premier cupcake shop in the San Francisco Bay Area. To reach this, 3 options are presented for growth of the business:
1. Maintain current locations
2. Rapid expansion with