Strength Overview:
When it comes to recruiting, a recruiter’s toolbox involves the type of benefits, compensation packages, and anything that could be used to attract a candidate to apply and ultimately work at any given company. When performing a SWOT Analysis the first step in the process is to find out the strengths of your competitor. Ask yourself the following questions to help determine the right information:
• What type of benefits does the competitor offer to new hires?
• What makes this competitor attractive?
• Where does the competitor stand in regards to “Best Places to Work” or any other type of ranking system?
• Does the competitor focus on one specific operation or have a unique focus in the industry?
• How well is the company performing in current market conditions?
Asking these questions will give you a better sense of what you’re up against when making an offer to a candidate who might have the same offer on the table from one of your biggest competitors.
Weakness Overview:
Being unbiased at this stage of the SWOT Analysis will help your company gain insightful knowledge into areas that your competitors need to improve, which gives you an edge. Take a look at the most influential aspects of a company and find out where they struggle to compete with your organization. For instance:
Company Culture: One of the biggest influencers on whether or not to work for a certain company depends on the overall company culture. You don’t have to be a startup technology company to provide an amazing atmosphere for your employees. When deciding to