SWOT Analysis
SWOT analysis (strengths, weaknesses, opportunities, and threats analysis) is a structure for identifying and analyzing the internal and external factors that can have an impact on the possibility of a project, product, place or person. “ The framework is credited to Albert Humphrey, who tested the approach in 1960s and 1970s at the Stanford Research Institute (SRI). Developed for business and based on data from Fortune 500 companies, the SWOT analysis has been adopted by organizations of all types as an aid to making decisions.”
As its name states, a SWOT analysis examines four elements:
Strengths - internal attributes and resources that support a successful outcome.
Weaknesses - internal attributes resources that work against a successful outcome.
Opportunities - external factors the project can capitalize on or use to its advantage.
Threats - external factors that could jeopardize the project.
Once the SWOT factors are identified, decision makers should be able to better determine if the project or goal is worth pursuing and what is required to make it successful. Often expressed in a two-by-two matrix, the analysis aims to help an organization match its resources to the competitive environment in which it operates.
VALS assessment is a tool for businesses worldwide to get to get to know their consumers. It identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviors. VALS categorizes consumers into the eight psychographic types: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors. (Boone & Kurtz, 2010) It has two critical concepts for understanding consumers: primary motivation and resources. The results of my VALS assessment identified me as an experiencer and an achiever for my secondary.
Experiencers are described as motivated by self expression. They can quickly become enthusiastic about new possibilities but
As its name states, a SWOT analysis examines four elements:
Strengths - internal attributes and resources that support a successful outcome.
Weaknesses - internal attributes resources that work against a successful outcome.
Opportunities - external factors the project can capitalize on or use to its advantage.
Threats - external factors that could jeopardize the project.
Once the SWOT factors are identified, decision makers should be able to better determine if the project or goal is worth pursuing and what is required to make it successful. Often expressed in a two-by-two matrix, the analysis aims to help an organization match its resources to the competitive environment in which it operates.
VALS assessment is a tool for businesses worldwide to get to get to know their consumers. It identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviors. VALS categorizes consumers into the eight psychographic types: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors. (Boone & Kurtz, 2010) It has two critical concepts for understanding consumers: primary motivation and resources. The results of my VALS assessment identified me as an experiencer and an achiever for my secondary.
Experiencers are described as motivated by self expression. They can quickly become enthusiastic about new possibilities but