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ELECTRONIC BUSINESS STRATEGY Niveditha Koran, Akshaya Kaman & Srividhya Sundaresan
e business, or e-business, is the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses. The term "e-business" was coined by IBM's marketing and Internet teams in 1996
Having access to the Web is essential for SMEs as owning a fax machine and a telephone. And though SMEs usually have limited material and human resources at their disposal, these authors state that successful e-business solutions are still within the reach of these companies. By thinking strategically about e-business, managers can select technological solutions that support the company’s business strategies and create value for the company and its customers.
Small- or medium-sized enterprises that adopt an e-business model must often make significant changes in their business processes and in the way they interact with customers and suppliers. Failure to plan for these changes could threaten the existence of the enterprise-which is why strategic planning is so important.
E-Business strategy is not just for Internet Businesses. An ebusiness strategy is essential to any organisation conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning.
E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and IT strategic plans.
E-Business Strategy and planning includes
e business, or e-business, is the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses. The term "e-business" was coined by IBM's marketing and Internet teams in 1996
Having access to the Web is essential for SMEs as owning a fax machine and a telephone. And though SMEs usually have limited material and human resources at their disposal, these authors state that successful e-business solutions are still within the reach of these companies. By thinking strategically about e-business, managers can select technological solutions that support the company’s business strategies and create value for the company and its customers.
Small- or medium-sized enterprises that adopt an e-business model must often make significant changes in their business processes and in the way they interact with customers and suppliers. Failure to plan for these changes could threaten the existence of the enterprise-which is why strategic planning is so important.
E-Business strategy is not just for Internet Businesses. An ebusiness strategy is essential to any organisation conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning.
E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and IT strategic plans.
E-Business Strategy and planning includes