Study of Starbucks
I. What is Starbucks?
1. Started in 1971
2. The largest retail coffee company in the world
3. An icon of globalization
4. Global hub that connects some of the poorest countries in the world with some of the wealthiest
II. Efforts of Starbucks in environmental protection
1. Environmental Stewardship
1.) Started working with the U.S. Green Building Council (USGBC) since 2001
2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
i. Uses LEDs -> 7% energy reduction from lighting
3.) Energy and water conservation strategies in stores
i. Purchased 50 percent renewable energy to power its global company-owned stores ii. Goal: use 100% renewable energy by 2015
4.) Recycling
i. Works with Paper Recovery Alliance ii. Uses Cups With 10% Recycled Paper
a.) cardboard cup sleeves, napkins and cardboard carriers
b.) uses an estimated 1.5 billion cups annually
c.) saving approximately 5,000,000 pounds of virgin tree fiber a year iii. Strategies
a.) sell $1 reusable cup
b.) offer a 10-cent discount when customers use their own reusable mugs or tumblers for their beverages in the U.S. and Canada
5.) Worked with Conservation International (to protect carbon-absorbing tropical forests in coffee-growing regions in Chiapas, Mexico, and Aceh and North Sumatra, Indonesia)
6.) A founding member of the Business for Innovative Climate and Energy Policy (BICEP) coalition in the United States (to work with other companies to advocate for stronger clean energy and climate
1. Started in 1971
2. The largest retail coffee company in the world
3. An icon of globalization
4. Global hub that connects some of the poorest countries in the world with some of the wealthiest
II. Efforts of Starbucks in environmental protection
1. Environmental Stewardship
1.) Started working with the U.S. Green Building Council (USGBC) since 2001
2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
i. Uses LEDs -> 7% energy reduction from lighting
3.) Energy and water conservation strategies in stores
i. Purchased 50 percent renewable energy to power its global company-owned stores ii. Goal: use 100% renewable energy by 2015
4.) Recycling
i. Works with Paper Recovery Alliance ii. Uses Cups With 10% Recycled Paper
a.) cardboard cup sleeves, napkins and cardboard carriers
b.) uses an estimated 1.5 billion cups annually
c.) saving approximately 5,000,000 pounds of virgin tree fiber a year iii. Strategies
a.) sell $1 reusable cup
b.) offer a 10-cent discount when customers use their own reusable mugs or tumblers for their beverages in the U.S. and Canada
5.) Worked with Conservation International (to protect carbon-absorbing tropical forests in coffee-growing regions in Chiapas, Mexico, and Aceh and North Sumatra, Indonesia)
6.) A founding member of the Business for Innovative Climate and Energy Policy (BICEP) coalition in the United States (to work with other companies to advocate for stronger clean energy and climate