1988 at the Chicago Stadium, Michael “Air” Jordan leaped from the free-throw line during the Gatorade Slam-Dunk Contest, a moment that fans of Jordan and the sport alike will not soon forget. It wasn’t the first time the Air Jordan sneaker was seen by the public, but it did help to explain the reason why twenty-nine years later, human beings are being murdered for a pair. The shoe itself, has become a collectable item to some, and a symbol of irrational power and fame over others. Currently there is a release of retroed Jordans every month, and every month men and teenagers alike stand in lines in anticipation of the doors of their local sneaker stores to open and begin the sale of the shoes. Air Jordan shoes have become such an overly-exaggerated trend that even the poor are paying hundreds of dollars to be seen…
Today’s age of athletics relies on the use of various technologies to enhance performance. As unpaid individuals, high school and college students have to depend on cheaper equipment and less replacements; ShoeMod presents a solution to this issue by introducing economic, replaceable outsoles which allow for effective, prolonged usage of a single pair of shoes. This ShoeMod advertisement, through the employment of pathos and logos, accomplishes the company’s goal of producing demand for the product and alluring potential customers to buy it.…
In Naomi Klein’s “No Logo”, she demonstrates the historical development beginning with the shift from selling products manufactured in local factories to the marketing of brands that become identified with culture itself. She suggests that products are made while brands are sold. Klein incorporates that the shift to brand marketing began with an invasion of cultural space so that billboards, magazines, television and radio commercials, clothing logos, music and cultural events, celebrities, schools and other institutions promoted and admired the brand in such a way that consumers began to view brands as identical with their cultural identities. Corporations became very fixated on their brands that productions became secondary. Therefore, they…
Thesis : Nike brand is a well known house hold name because the companies founders were able to “on” a logo paired with celebrity sponsorship and representation.…
It is clear that right off the bat the purpose of this advertisement is to display that in order to become a great basketball player you must own a pair of Jordan’s. Teens seem to be most drawn into this commercial because a typical adolescent involves themselves in extracurricular and rec sports outside of school. Adolescents grasping onto this certain commercial believe that without a pair of Jordan’s they cannot fully appreciate the sport of basketball. Kids will feel the urge to go out of their way and purchase Jordan’s to feel socially acceptable or up to standards with what societies standards of what fashionable and sporty is. Kids who may not be financially stable enough to buy these shoes will have to come to terms with the fact that their shoe brand that they are wearing is not up to par thus not socially acceptable. The work ethic and intense amount of dedication is overshadowed in the commercial, and traps the idea in adolescent’s minds that by purchasing a pair of Jordan’s is the first and last step to winning on the court and in…
"The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance? By Douglas Kellner." Graduate School of Education and Information Studies. Web. 16 Nov. 2009. .…
In the song “Wings” by Macklemore, the artist uses a typical seven year olds’ perception on society to explain the concept of consumerism. He shows how in the long run, this concept of objects defining our value, individuality and status is merely another illusion. Consumerism is yet another flaw in today's society that most people don’t see as a threat. The song starts off with a boy talking about his first pair of Nike’s, “This is the best day of my life/ On the court I wasn’t the best, but my kicks were like the pro’s”(5-14, Macklemore). At age seven, the boy already was desperate to fit in with his peers. He realized that in order to prove his worth, he had to have something that other people couldn’t afford. He felt as if these sneakers…
He finished up his collection of photos entitled “Brand Irony” in 2006. These photos were meant to show big-market companies advertising in ironic situations and/or places. In this specific photo, his frustration with large corporations exploiting their workers seems to be the focal point. Nike is a world –power when it comes to brand imagery, and their “Just Do It” slogan is as recognizable as any. By combining the first glance humor of a boy urinating on a wall, with the more profound message hidden deeper…
The Sixth Amendment is a part of the Bill of Rights which consist of the first ten amendments that gives citizens’ rights and privileges. “The Sixth Amendment was introduced as a part of the Bill of Rights into the United States Constitution on September 5, 1789 and was voted for by 9 out of 12 states on December 15, 1791” (Laws, 2013). James Madison implemented the Sixth Amendment into the Bill of Rights. The Sixth Amendment was created to protect the basic rights of the accused. In earlier years, kings and churches would abuse their power and accuse people of crimes that they did not commit to get the person to go away. The Sixth Amendment was founded by the founding fathers, who rebelled against the treatment that they received by the British in matters of crime and justice, so they felt that not only should the…
The serious problem presented in art and symbolism is that it implies a relationship between the signifier and the object signified. (219) MacGaffey eludes to the importance of African masks used in dance that posse a certain power and control. This power affects the signifier and the signified. The person wearing the masks becomes one with the mask, altering their identity and encompassing the new. Freedberg addresses the understanding of images by arguing the fear power objects express. (219) The force within the objects is described as supernatural and magical. The power of the object resides with their ritual function. Art objects embody spiritual value, for they are more than just art objects. MacGuffey explains that the passage from idol to art for an African art object is detaching from its original context and transforming into a form of violence. This violence demonstrated gives new meaning and identity to the object. Violence is seen in African art through the usage of nails, iron, and spikes.…
The Jordan Brand attempts to communicate to its audience that to become legendary they need to understand that it is not about the shoes, but what it is you do in them. They do this by showing a number of star athletes performing when they were in college and high school to the narrator’s (Michael Jordan) words. This paper hypothesizes how it is the Jordan Brand attempts to bring their audience to the shared rhetorical vision of becoming legendary, through fantasy themes in their ad “It’s Not About the Shoes”.…
Much like the windsurfers in Wheaton’s article “Just Do It”, people within the basketball subculture can be easily identified by their style of dress. Brands are an important aspect in basketball subculture and to be recognized as a respected member of the sport subculture the right equipment is critical. This relates closely to the basketball subculture especially on my team because the newest trends in shoes and equipment play a big role on our team. Many players will have multiple pairs of shoes that they’ll wear within a single season, and with new shoes…
Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.…
In the past forty years, specific countries in East Asia have presented a sustained economic growth in comparison to others globally. These eight countries are Japan, Singapore, Hong Kong, South Korea, Taiwan, Indonesia, Malaysia, and Thailand. They are referred to as the high performing Asian economies (HPAEs) because of their miraculous growth in the past several decades (World Bank, 1993). Macroeconomic stability is one of the factors that contribute to their success. According to the World Bank (1993), macroeconomic stability was defined as keeping inflation under control, managing external debt well, and resolving macroeconomic crises quickly. How such stability is manifested in these countries is discussed in this paper. Their focus on education was the driving force of the HPAEs’ success.…
Obstacles can be conquered through creativity and the use of symbols, in order to spark a triumph over something. During the American Feminist Movement, this method was used to its full potential. Women have never been treated as equally as men. They have always been limited in some way. In the 1960s and 70s, American women began to stand up for themselves and try to make a difference. While this was taking place, a symbol was being generated to bring forth the idea of women being viewed more equally. This piece of art was the Nike Swoosh. The Nike Swoosh, created by Carolyn Davidson in 1971, was an influential part of the American Feminist Movement in the 1960s and 70s because it’s development was inspired by the need for a representation of feminine strength and to impact a better future for women through opportunities.…