Preview

Michael Jordan

Powerful Essays
Open Document
Open Document
2220 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Michael Jordan
Tyrell Bethel
11/16/2009
COM 161

Michael Jordan:
The Man and The Media Icon

Michael Jordan is the greatest professional athlete to every play professional sports in my opinion and I bet in many others too. Jordan has been called the greatest basketball player of all time and I really believe that on and off the court. He was the top sports figure in the 90s and became one of the most recognized faces in the world. He changed the way pro athletes are view in the media and corporate world. He was one of the first professional athletes to use the media to market himself and become a global icon. Jordan was everywhere in the 90s and is still around to day. There wasn’t a TV or magazine that did have Jordan on it at some point selling a product.
Michael knew that by putting his face and likeness out there in the world that he could make a lot of money for himself. He did many highly successful commercials and other endorsement deals for his products and for other products in the 90s and still some today that put him on top in the eyes of the media. His most famous commercials were for his sneakers “Air Jordans” and also had a catching song and a media catch phrase “ I want to be like Mike”. Jordan was also on many magazines covers and also did movies like “Space Jam”. Michael Jordan not only changed professional sports but the culture of not only the US but also the world.

Now I will tell you a little about the life of the man they call “Air Jordan”. Michael Jeffrey Jordan was born in Brooklyn, New York, the fourth of five children born to James and Deloris Michael Jordan. Him and his family moved to Wilmington, North Carolina when he was still a toddler. Jordan is the fourth of five children, having two older brothers and an older and younger sister. His father was a mechanic at the General Electric plant and his mother worked with a bank. His life was not a rags-to-riches story Mike’s childhood was pretty comfortable.
Jordan went to Wilmington’s Laney



Bibliography: "NBA.com: Michael Jordan Bio." NBA.COM - The Game Happens Here. Web. 16 Nov. 2009. . "Air Jordan #23 - A Michael Jordan tribute: Jordan 's Biography." 23Jordan - A Michael Jordan Tribute. Web. 16 Nov. 2009. . "The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance? By Douglas Kellner." Graduate School of Education and Information Studies. Web. 16 Nov. 2009. . "Michael Jordan Biography." Famous People Biography: Albert Einstein,Prince Harry, Prince William, Michael Jordan, Barack obama, Gandhi, Mother Teresa, JK Rolling, Donald Rumsfeld. 16 Nov. 2009 . "Michael Jordan Biography." Air Jordan Release Dates, Sneakers and Streetwear. 15 Nov. 2009 . "Michael Jordan - Biography Biography -." Biography.com. 15 Nov. 2009 . "Biography of Michael Jordan - biography, autobiography & memoir resources." Biography, Autobiography & Memoir resources at BiographyShelf.com. 15 Nov. 2009 .

You May Also Find These Documents Helpful

  • Powerful Essays

    Michael Jeffery Jordan is also and more commonly known as Michael Jordan or MJ. He is an American retired professional basketball player. He is now a principal owner and chairman of the Charlotte Hornets. Michael Jordan played for 15 seasons in the NBA for the Chicago Bulls and the Washington Wizards. He also played in the 1984 Los Angeles and the 1992 Barcelona Olympics playing for the United States.…

    • 2426 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    The second reason is that Michael Jordan lead his team to more victories than Lebron has. Michael lead his team to six championships and won all of them, while Lebron lead his team to three championships and lost one of those three. Also Michael has the record for the best record ever, which is 72-10.…

    • 287 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Michael Jordan was born 17 February 1963 in Wilmington, North Carolina. Jordan was a competitor from the moment he started playing sports. His father, James Jordan, remarked, “What he does have is a competition problem. He was born with that … the person he tries to outdo the most of the time is himself.” Michael’s father was a minor league baseball player and encouraged Michael to follow in his footsteps but Jordan’s passion was on the basketball court. In 1981, Jordan enrolled at the University of North Carolina at Chapel Hill as the basketball star. His sophomore year at UNC, the Tarheels won the NCAA Division I championship behind Jordan’s final basket to defeat Georgetown University. The next two years, Jordan was honored as the NCAA College Player of the Year. After Jordan’s junior year, he decided to join the NBA and was drafted by the Chicago Bulls who would not regret their decision. Michael led the Bulls to the playoffs his first season while averaging 28.2 points per game and…

    • 2038 Words
    • 9 Pages
    Better Essays
  • Good Essays

    their success. James spent his early years as a basketball star for his high school team. James was…

    • 765 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Jordan was born on February 17, 1963 in Brooklyn, NY. He studied at the University of North Carolina at Chapel Hill. Not only did he study there, that is where he got signed his Junior year and became the all-star that he is today. Michael Jordan got drafted by the Chicago Bulls and because of his excellance performance in the game he made the team reach the playoffs with selling out tickets every game. Jordan was a true all-star. Jordan was a man of “respect, humility and a strong work ethic” (Johnson). He was 6-foot-6 with aspiring goals in life. He has a beautiful family 2 young boys, one daughter and a wife. Everybody knew who Michael Jordan was, he was a very popular basketball player in such little time. He became known for his awesome performance on the court. Girls were in love with him and guys wanted to be him. In 1985, Jordan got to finished his bachelor's degree in geography and he still kept on play NBA Basketball. As years go by his performance kept on increasing and little by little he got endorsements deals with huge companies like Nike, which is what made him the important person that he is in American History. Michael Jordan was the first African American player in history that was marketed this…

    • 967 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Everyone knows the world’s greatest basketball player Michael Jordan also has one of the highest sold brands and apparels. Soon Jordan will be 50 years old, and even though he is out of the NBA the economic impact of his commercial success is still felt worldwide. In the early 1980s Jordan came into the NBA, back then athletes did not have their own brands, they were not a business, and endorsements were hard to come by, but Jordan changed all that (unsportsmanlike.ca). As noted in New York PRNewswire article on June 1st, they stated that the estimate sold was about $10 billion and counting (PRNewswire). The Jordan brand endorses companies like the NBA, Nike, and Air Jordan. Included in the branded products Jordans sold things like socks, clothing,…

    • 749 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Have you ever thought someone who was cut from the varsity team in his sophomore year could go to the NBA? Michael Jordan is now called, ‘‘The greatest of all time.’’ Michael Jordan now also holds many NBA records! This paper will inform you about the evolution of Michael Jordan, newborn baby, to an NBA all star, multi millionaire, hall of famer. Michael Jordan was born on February 17, 1963 in Brooklyn, NYC. In Michael Jordan’s childhood he played a lot of sports and he was very active. Later in his life he went to Emsley A. Laney High school and there in his sophomore he was only 5’10. Michael Jordan got cut from the varsity team in his sophomore year, but knowing Michael Jordan he was never going to give up. He also has 4 siblings who are James R. Jordan Jr., Rosslyn Jordan, Deloris Jordan, and Larry Jordan.…

    • 672 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Lebron

    • 1025 Words
    • 5 Pages

    "Michael Jordan Bio." NBA.com: Michael Jordan Bio. National Basketball Association, n.d. Web. 29 Apr. 2013. .…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The sport of basketball was invented by Dr. James Naismith in 1891. As the sport developed, players came and went, but a few legends remained. Of those legends, Michael Jordan is one who will always be remembered.…

    • 907 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Professional basketball player, Olympic athlete, businessperson, actor. Born on February 17, 1963, in Brooklyn, New York. Considered one of the best basketball players ever, Michael Jordan dominated the sport from the mid-1980s to the late 1990s. He led the Chicago Bulls to six national championships, and earned the National Basketball Association's Most Valuable Player Award five times.…

    • 460 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    He was the greatest player of all time. In his career he had 32,292 points and over 9000 misses and lost over 300 games . “That what makes me great and that's why i succeed” . His main man was scottie pippen. Another reason Michael is so netoris is from his shoe brand. MJ makes over ninety-million dollars in a year they are very known in the USA.…

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Michael Jordan

    • 1421 Words
    • 6 Pages

    In 1982, Michael Jordan hit one of the biggest shots of his career. He was only in college and playing for North Carolina. The piece has Michael releasing his final shot of his freshman year against a Georgetown team. How the piece is zoomed in on Michael releasing the shot makes him the focal point. The size of Jordan in this piece in comparison to the arena, crowd, coach, and other players demonstrate the study in size. Michael Jordan being zoomed in this picture makes him the main subject and key element in the final game of the season, the national championship.…

    • 1421 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Purpose: to inform the audience about basketball such as the basketball rules and history and development of basketball.…

    • 859 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Hello my name is Jacob Auernhammer and I am here to tell you about the life of a king we all know. I will inform you of the life of Michael Jordan by first discussing his childhood, then his high school days and finally ending with his NBA experience and current status.…

    • 960 Words
    • 4 Pages
    Better Essays
  • Good Essays

    American basketball star Michael Jordan was born on February 17, 1963, in Brooklyn. He wasn’t always a great basketball player he even got cut from his high school basketball team but the year he was cut he practiced and worked hard grew five inches and by his senior year he not only mad the team he became an all American with his winning play. After high school he chose to attend school at the University of North Carolina. His freshman year he won the acc freshman of the year award and scored the game winning shot to win the ncaa national championship.…

    • 1373 Words
    • 6 Pages
    Good Essays

Related Topics