Summary Of Cialidini

Chapter three of Cialidini is a narrative of consistency, automatic influences, brand or self-image advocacy or simply put peer pressure can lead us into destructive habits or unintentional commitments. The book offers great examples of how to ensure our choices in-line with our values so we do not veer off course. Consequently, we deviate, and have “a tendency to adjust to pressure according to the way others perceive us” (Cialidini, 2004, pg 77) Thus, using ones influence as a means to manipulate.
Cialidino clearly underlines traditional convention in terms of testimonies given to effectively change the minds of others. Especially, those made for public view and acceptance. Many of us find ourselves falling into the trap of comparing ourselves or subconsciously mimicking the behaviors or style of others for reasons such as opportunity, advancement or maybe a sense of belonging. According to social scientists, “we accept inner responsibility for a behavior when we think we have chosen to perform in the absence of strong outside pressure…consequently, we don’t feel committed to it.” It may, however, motivate immediate compliance, but is unlikely to become a long-term commitment (Cialidini, 2004, pgs 93-94)
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Written or spoken endorsements are powerful tools of influence, giving the illusion of continued used of something. An example would be the use of perfume or makeup, in those day’s young girls modeled themselves after Madonna who promoted sexy lingerie inspired fashion standouts with black jellied bracelets, laced stockings/socks and mid-drift tops and retro flashback lipsticks, exaggerated cheeks and intense eye makeup. Every girl from that era flocked to the Merry-Go-Round and Spencer’s for her inspired look, brainwashed into thinking it was okay to look like