Six Universal Principles Of Influence Robert Cialdini

The video starts with Robert Cialdini talking about his book. During the two years that Cialdini spent researching about influence, he realized that there were only six universal principles of influences. The first principle he mentioned in the video was “Reciprocity”; people try to give back to those who give something to them. The second universal influence is “Scarcity”. It is the necessity that people have of those things they do not have. Third, “Commitment and Consistency”; individuals need to be consistent with what they say or do. The fourth influence principle was “Social Proof”; individuals will try to do whatever other people do. Authority and likeliness are the last two principles of influence discovered by Cialdini. He used examples
from his studies to explain each principle. He talked about the importance of environment in influence. Cialdini said that environment is a universal of influence; this means that most people will have the necessity of change or do what is asked when a universal of influence technique is used. He talked about the difference of influence and manipulation. Finally, Cialdini stated that knowing about influence give you the facility of distinguishing between a person with real authority, and the person who is fabricating the information to manipulate you.
The principle of influence that most relates to me is “Commitment and Consistency”. Every semester, I create a weekly task list for my class assignments. I try to commit to this list to finish all my assignments on time. I realized that to be successful I would not procrastinate. I started doing this because I promised my family that I would graduate with a GPA greater than 3.5. So far, I have been consistent with my promise because I have a current overall GPA of 3.71.