Summary Of Tim Burton Reimagining

Aaron Taylor's article on “How to See Things Differently: Tim Burton's Reimaginings” in Jeffrey Andrew Weinstock's The Works of Tim Burton: Margins to Mainstream describes how Burton uses his own authorial signature in reproductions of pre-existing texts in order to create a “reimagining” of these works that is both profitable and popular. Throughout most of his text, Taylor explains the marketing strategy and reasons behind the use of the term “reimagining”. According to him it allows Hollywood studios to recycle an already popular concept with an existing fan following, without committing to absolute fidelity towards the work. In other words, it gives the studio, directors, and producers poetic licence to interpret the text as they wish. Taylor also justifies this
Moreover, Taylor further justifies the appropriateness of any studios' use of Burton as an adaptive director, because his well known style creates a particular audience expectation. That is to say, Burton's status as an auteur grants him greater creative licence in adapting or “reimagining” a work because audiences are accustomed to expecting certain characteristics in his films. Additionally, Taylor claims the first time Holllywood studios “actively employed” the term 'reimagining' was for Burton's production of The Planet of The Apes in order to placate audiences with regards to the films' alterations. Although he seems to disapprove of the use of the term by Hollywood for purely commercial reasons, Taylor does seem to recognize its importance, and even a slight superiority in relation to the “garden variety remake”. In short he seems to argue that reimagined adaptations, particularly in the hands of a well known and talented director, are more enriching, both culturally and intellectually, than an extremely faithful