Sun Tzu’s Art of War and Its Implications on Marketing
Sun Tzu’s art of war and its implications on marketing
Table of Content
Content | Page | Art of WarChapter SummaryMarketing Implication i. Laying Plans ii. Waging War iii. Attack by Stratagem iv. Tactical Dispositions v. Energy vi. Weak Points and Strong vii. Maneuvering viii. Variation of Tactics ix. The Army on the March x. Terrain xi. The Nine Situations xii. The Attack by Fire xiii. The Use of SpiesConclusionReference | 4-56-910111415182025344043464956606162 |
The Art of War
The Art of War is an ancient Chinese military treatise that is attributed to Sun Tzu, a high ranking military general and strategist during the late spring and autumn period . It’s a very famous book written about warfare.
Though the authorship of the book is debated it was probably written around 400 to 320 B.C. it discuss different aspects of waging war and battle. The Art of War is one of the oldest and most successful books on military strategy in the world. It has been the most famous and influential of China's Seven Military Classics: "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."It has had an influence on Eastern military thinking, business tactics, and beyond.
The book was first translated into the French language in 1772 by French Jesuit Jean Joseph Marie Amiot and into English by British officer, Everard Ferguson Calthrop, in 1905. Leaders as diverse as Mao Zedong, General Vo Nguyen Giap, Baron Antoine-Henri Jomini, General Douglas MacArthur, and leaders of Imperial Japan have drawn inspiration from the work.
Sun Tzu emphasized the importance of positioning in military strategy. The decision to position an army must be based on both objective conditions in the physical environment and the subjective beliefs of other, competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established
Table of Content
Content | Page | Art of WarChapter SummaryMarketing Implication i. Laying Plans ii. Waging War iii. Attack by Stratagem iv. Tactical Dispositions v. Energy vi. Weak Points and Strong vii. Maneuvering viii. Variation of Tactics ix. The Army on the March x. Terrain xi. The Nine Situations xii. The Attack by Fire xiii. The Use of SpiesConclusionReference | 4-56-910111415182025344043464956606162 |
The Art of War
The Art of War is an ancient Chinese military treatise that is attributed to Sun Tzu, a high ranking military general and strategist during the late spring and autumn period . It’s a very famous book written about warfare.
Though the authorship of the book is debated it was probably written around 400 to 320 B.C. it discuss different aspects of waging war and battle. The Art of War is one of the oldest and most successful books on military strategy in the world. It has been the most famous and influential of China's Seven Military Classics: "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."It has had an influence on Eastern military thinking, business tactics, and beyond.
The book was first translated into the French language in 1772 by French Jesuit Jean Joseph Marie Amiot and into English by British officer, Everard Ferguson Calthrop, in 1905. Leaders as diverse as Mao Zedong, General Vo Nguyen Giap, Baron Antoine-Henri Jomini, General Douglas MacArthur, and leaders of Imperial Japan have drawn inspiration from the work.
Sun Tzu emphasized the importance of positioning in military strategy. The decision to position an army must be based on both objective conditions in the physical environment and the subjective beliefs of other, competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established