Topic 1 * What is it? * All parties and functions involved, directly or indirectly in fulfilling a customer request. * Manufacturers, suppliers, forwarders, warehouse operators, wholesalers and retailers. * Movement of information and funds. * Goal * Maximize the value of the product. * Reduce time * Make more profit. * Value * The difference between the turnover (price) and the cost of the product. * Its called supply chain efficiency. * Types of decision * Supply chain strategy or design (several years) * About the structure as well as about the processes and functions. * Long term and high costs. * Location and capacities (near to customer, supplier or competitor). * Modes of transportation. * Strategic goals. * Supply chain planning (1/4 to 1 year) * Which markets are supplied by which site. * Planning of the inventory structure. * Outsourcing and backup sites. * Frequency and dimension of product promotions. * Consider demand uncertainties, exchange rate, and competitions. * Supply chain operation (weekly to daily) * Regarding individual customer order. * Goal is to fulfill an incoming customer order. * Allocation of orders to stocks and sites, assigning orders to replenish the warehouse. * Reduction of uncertainties and increase the efficiency. * Cycle view * * Clear process visualization. * Visualize inputs and outputs. * Push and Pull *
Topic 2 * Competitive strategies * Defines the set of customer needs that the company seeks to satisfy. * Could be costs, delivery time, variance and quality. * Value chain * Product development: specification of product that the company will produce. * Marketing: positioning