Supply Chain Management of Product

1. INTRODUCTION OF POTATO CHIPS: Potato chips also called as potato crisps were invented in the year 1853 by Native American George Crum. The story behind the invention goes like this. George was employed as a chef at an elegant resort in Saratoga Springs, New York. One dinner guest felt George’s French fries too thick for his liking and rejected the order. In order to rile the guest Crum decided to make fries too thin and crisp. But seeing the browned, paper thin fries the guest was overjoyed and other guest present there also started requesting Crum’s potato chips. There after potato chips began to appear on the menu as Saratoga chips, a house specialty (John E. Harmon). From then on potato chips went on to capture the snack market. 2. PRODUCT AND ITS KEY CHARACTERISTICS: Potato chips serve as an appetizer, side-dish or as a snack. Potato chips are made by deep frying or baking thin slices of potato until they become brown and crisp. When potato chips were invented they were fried in oil until they turned light brown and salt added as taste maker. These kinds of chips are the simplest one now. They can be consumed during any time of the day .They are liked by people of all age groups right from school going kids to old people .They are available every where in different sizes, shapes, packages, flavors. Different types of potato chips according to food24 website are
 Straw chips: Potato is cut into the thinnest possible slices and then cut again into fine straws. They are fried for about 3 minutes at a constant temperature of 190 deg. C until it gets golden brown.
 Matchstick chips: Potatoes are cut into 3mm julienne strips, about 6cm long. They are fried once at 190 deg. C, for about 4 minutes until they turn golden brown.
 French Fries: Potato is cut into 6mm sticks about 7 cm long. Then they are fried once at 177 deg C until tender. Its Drained and cooled and again fried in hotter oil for about 2