Supply Side Gap Analysis Of Al-Samadi General Trading
Al-Samadi General Trading, also known as AGT, is a newly established enterprise within the UAE and GCC states. With a presence of almost five years here in the Emirates as a company, and decades of experience globally. The founder and current chairman is Husni Al-Samadi, who established and settled the company in Orlando, Florida - USA, in the early 2000’s.
AGT is the franchisee and sole distributor of various retail brands such as Amika and PYT, both brands dealing with hygiene products for women such as hair straighteners, creams, and so on. AGT also established their own brands such as “Juicy” which also deals with women’s hygienic products, and is currently developing as one of the most popular hair straightening products …show more content…
Al-Samadi Distribution and Warehousing Hub, Jebel Ali.
Gap Analysis
Gap Analysis is the thorough study of the various strengths and weaknesses in the organization and it products, and the level of synergy and mutual agreement between channel members. What are the company’s shortcomings in their functions, brands, design, product line, and so on. What are its strengths? I will be analyzing and deciphering this topic through a simple S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) chart, as it is a simple basis for gap analysis in organization to date.
Channel Power
This section pertains to the balance of power between channels members in the distribution of AGT products and services. It answers the question of who has the most control over one another, how can the company balance that power, and make weak channel members more active. It also contains scenarios in which members have had to use coercive …show more content…
There are of course times when the company has faced situations where they were unsure on the course of action they should take or ways in which to deal with particular scenarios, I will be discussing the procedures of how the company establishes meetings between executives and management in order to discuss what course of action to take, what are the possible outcomes in terms of profitability or negative consequences, future proofing, and so on.
Strategic Alliances AGT is very selective with their alliances with other companies, and normally only forms an alliance when mutual benefits and integrity is assured. I will be discussing the current strategic alliances formed by AGT and the basis of the relationships.
Vertical Integration
After the development of particular brands in the market, AGT has analyzed the scenarios where it is best to cut out as many middle-men as possible to increase efficiency of the organization and reduce expenses.
Legal Constraints on Marketing Channel Policies
After the conversion from the United States to the UAE as a main hub for business, AGT has made some minor mistakes in terms of laws and regulations for the importation of products, and has had to quickly adjust and become accustomed to the policies of the
AGT is the franchisee and sole distributor of various retail brands such as Amika and PYT, both brands dealing with hygiene products for women such as hair straighteners, creams, and so on. AGT also established their own brands such as “Juicy” which also deals with women’s hygienic products, and is currently developing as one of the most popular hair straightening products …show more content…
Al-Samadi Distribution and Warehousing Hub, Jebel Ali.
Gap Analysis
Gap Analysis is the thorough study of the various strengths and weaknesses in the organization and it products, and the level of synergy and mutual agreement between channel members. What are the company’s shortcomings in their functions, brands, design, product line, and so on. What are its strengths? I will be analyzing and deciphering this topic through a simple S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) chart, as it is a simple basis for gap analysis in organization to date.
Channel Power
This section pertains to the balance of power between channels members in the distribution of AGT products and services. It answers the question of who has the most control over one another, how can the company balance that power, and make weak channel members more active. It also contains scenarios in which members have had to use coercive …show more content…
There are of course times when the company has faced situations where they were unsure on the course of action they should take or ways in which to deal with particular scenarios, I will be discussing the procedures of how the company establishes meetings between executives and management in order to discuss what course of action to take, what are the possible outcomes in terms of profitability or negative consequences, future proofing, and so on.
Strategic Alliances AGT is very selective with their alliances with other companies, and normally only forms an alliance when mutual benefits and integrity is assured. I will be discussing the current strategic alliances formed by AGT and the basis of the relationships.
Vertical Integration
After the development of particular brands in the market, AGT has analyzed the scenarios where it is best to cut out as many middle-men as possible to increase efficiency of the organization and reduce expenses.
Legal Constraints on Marketing Channel Policies
After the conversion from the United States to the UAE as a main hub for business, AGT has made some minor mistakes in terms of laws and regulations for the importation of products, and has had to quickly adjust and become accustomed to the policies of the