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Sustainability Of Apple Inc

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Sustainability Of Apple Inc
Sustainability of Apple Inc.

Introduction
Sustainability should mirror the culture of the organization, matching the organizations strategic approach to doing business. Organizations are now developing sustainability strategies and embedding them in the organizations culture. The organization understands that sustainability will play a major role in their future success/failure. Corporate Sustainability can be summed up using the Triple Bottom Line approach. The Triple bottom line theory is Financial, Social, and Environmental effects of a company’s policies and actions that determine its viability as a sustainable organization.
Social Impact: Organizations must consider human rights, justice, security/peace, gender equality and cultural diversity when conducting business. Consumers, Communities and Governments are increasingly aware of mistreatment in the workplace and this can prove detrimental to the organization.
Environmental Impact: Organizations should consider water preservation, usage of renewable energy, treatment of agriculture, protection of the globes biodiversity, and protection of our natural resources when producing and conducting business. Environmental protection is critical for organizations today, as stakeholders and legislation become more concerned with global warming, rising CO2 levels, and the reduction of non-renewable resources.
Economic Impact: Organizations should also ensure that they are taking the necessary measure to remain in business. For this reason, they must consider responsible consumption, corporate responsibility, waste management, employment, education and cost reduction. The Triple bottom Line theory assists in highlighting the necessary steps an organization must take in order to become sustainable.

Discussion
Apple Inc. is a multinational corporation that produces and markets a wide range of electronic devices, hardware, and software and other consumer goods. Founded in California in 1976, Apple has grown to



References: Apple Inc. (2013, November 02). Apple and The Environment. Retrieved from Apple: http://www.apple.com/environment/ Apple Inc. (2015, July 03). Apple Announces iPad Air—Dramatically Thinner, Lighter & More Powerful iPad. Retrieved from Apple: http://www.apple.com/pr/library/2013/10/23AppleAnnounces-iPad-Air-Dramatically-Thinner-Lighter-More-Powerful-iPad.html. Elmer-DeWitt, P. (2012, November 28). Perception vs. reality: Apple 's sustainability gap. Retrieved from Fortune: http://fortune.com/2012/11/28/perception-vs-reality-apples-sustainability-gap/ Goodman, D. (2012, December 28). NYTimes: Foxconn CEO Is Now Actively Involved In Improving Working Conditions At Apple 's Biggest Supplier. Retrieved from Business Insider: http://www.businessinsider.com/8-main-facts-from-nyt-report-on-foxconn-2012-12 Krosinsky, C. (2013, June 13). s Apple the Model of a Sustainable Company? Retrieved from BloombergBusiness: http://www.bloomberg.com/news/articles/2012-06-13/is-apple-the-model-of-a-sustainable-company-

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