Executive Summary 1
Introduction 2
Defining Sustainability 2
What Sustainability means to Woolworths 3
Corporate Stakeholders of Woolworths 3
Woolworths Drive for Change 5
Integrated Reporting 6
Why Integrated Reporting? 6
Woolworths Integrated Reporting 7
The Future of Integrated Reporting 7
Conclusion 8
Word Count: 1995
Executive Summary
This report examines the new world of sustainability reporting, and the complex web of stakeholders. It focuses particularly on the demands for new kinds of transparency which serve the interests of the environment and society.
In this report, Woolworths, one of our major competitors has been analyzed in order to understand how they have evolved the concept of sustainability and how they have applied it to their organizational level. As a result, Woolworths has placed our organization at a competitive disadvantage.
The report finds Woolworths future prospects as a positive template in managing our organization. Their engagement on sustainability issues with their stakeholders, customers, suppliers, investors and employees through their Sustainability Strategy have placed them in the lead. This report provides an opportunity on sustainability and integrated reporting for our organization.
Introduction
Over the years there has been an increase in pressure and concern over the impact that organizations have had on the environment and the society. As a result, organizations are being challenged to actively account for and manage their sustainability footprint and emphasize on the integration of ethical, social, environmental and economic, or sustainability issues within corporate reports (Adams & Frost, 2008).
In addition, move towards how organizations must understand themselves in correspondence to both internal and external stakeholders (D’Amato, Henderson & Florence, 2009). D’Amato, Henderson & Florence (2009, p. 1) believe the quality of relationships that a company has with