SWOT Analysis
To be the Best Beer Company in a Better World
SWOT Analysis of AB InBev
I have the assignment to make the SWOT analysis of a company. So first I will explain what a SWOT analysis is, second I will give some background information about the company and last I will make the SWOT analysis about the company.
SWOT Analysis
A SWOT Analysis, also called a SWOT Matrix, is a method to make a structured planning to evaluate the Strenghts, Weaknesses, Opportunities, and Threats of a company. It involves specifying the objective of the business venture and identifying the internal and external factors that are favorable and unfavorable to achieving the goal of the company.
That what makes the SWOT so powerful and important is that it can help you reveal opportunities, which are good for your business. By understanding the weaknesses of your business will help you to prevent possible threats that otherwise would go unnoticed.
The short explanation for every word:
Strengths: the internal conditions, which are under control of the corporation. What they can do better than other companies.
Weaknesses: also the internal conditions which are under control of the corporation. Here they evaluate what they can’t do better then other companies.
Opportunities: external conditions, which are beyond corporate control where, by anticipating and responding to these conditions, business owners can benefit.
Threats: Threats are external conditions, which can be detrimental to corporate operations and profits.
Anheuser-Bush InBev
Anheuser-Busch InBev is a publicly traded company headquartered in Leuven, Belgium. It is the leading global brewer and one of the world’s top five consumer products companies. They have a lot of different beers and sell them all around the world. Some important Interbrew brands are Tennents, Stella Artois, Budweiser, Boddingtons, Beck's, Staropramen, Jupiler, Leffe, Labatt, Hoegaarden and