Swot About Starbucks
TABLE OF CONTENTS
1. Introduction 2
2. SWOT analysis 2
2.1. Strengths 3
2.2. Weaknessed 3
2.3. Opportunities 4
2.4. Threats 5
Figure 1: SWOT Matrix 6
3. Conclusion………….. 6
Reference……………… 7
1. Introduction
Starbucks Corporation is an international leader in bringing coffee and the coffeehouse experience. As the company grew from a single store in Seattle, USA (1971) to thousands of stores worldwide, it has kept its mission statement clear and concise: “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2009). It is their enthusiasm, high-quality coffee and exotic tea and good business sense that help them create the Starbucks of history. Starbucks is not just to please the mass market appeal, but to provide high-quality services.
In Starbucks comfortable environment, customers can sit down and relax with special jazz and blue CDs while enjoying a wide choice of coffees such as fresh brewed coffees, different Italian-style espresso drinks, cold blended beverages (Frappuccino), packaged roasted whole bean coffees, or Via Ready Brew and Vivanno Smoothies instant coffee with fresh pastries and other food items. Also, the company mainly relies on word of mouth, so that more and more people have been coming into their stores. Product prices will not always be very high, and this is one of the reasons that Starbucks has been attracting so many customers for decades.
2. SWOT Analysis
SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. In paticular,
▪ Strengths: attributes of the person or company that are helpful to achieving the objective(s).
▪ Weaknesses: attributes of the person or company that are harmful to achieving the objective(s). ▪ Opportunities: external conditions that are helpful to achieving the objective(s). ▪ Threats: external conditions which could do damage to the objective(s).
1. Introduction 2
2. SWOT analysis 2
2.1. Strengths 3
2.2. Weaknessed 3
2.3. Opportunities 4
2.4. Threats 5
Figure 1: SWOT Matrix 6
3. Conclusion………….. 6
Reference……………… 7
1. Introduction
Starbucks Corporation is an international leader in bringing coffee and the coffeehouse experience. As the company grew from a single store in Seattle, USA (1971) to thousands of stores worldwide, it has kept its mission statement clear and concise: “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2009). It is their enthusiasm, high-quality coffee and exotic tea and good business sense that help them create the Starbucks of history. Starbucks is not just to please the mass market appeal, but to provide high-quality services.
In Starbucks comfortable environment, customers can sit down and relax with special jazz and blue CDs while enjoying a wide choice of coffees such as fresh brewed coffees, different Italian-style espresso drinks, cold blended beverages (Frappuccino), packaged roasted whole bean coffees, or Via Ready Brew and Vivanno Smoothies instant coffee with fresh pastries and other food items. Also, the company mainly relies on word of mouth, so that more and more people have been coming into their stores. Product prices will not always be very high, and this is one of the reasons that Starbucks has been attracting so many customers for decades.
2. SWOT Analysis
SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. In paticular,
▪ Strengths: attributes of the person or company that are helpful to achieving the objective(s).
▪ Weaknesses: attributes of the person or company that are harmful to achieving the objective(s). ▪ Opportunities: external conditions that are helpful to achieving the objective(s). ▪ Threats: external conditions which could do damage to the objective(s).