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SWOT analyses Harley davidson

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SWOT analyses Harley davidson
MGT 101 – Principles of Management

SWOT Analysis Harley Davidson March 24, 2014

S – Strengths: The strengths of the Harley Davidson company are many. Harley-­‐Davidson has one of the strongest brand names in the world, which helps it keep a loyal customer base. The

company established a good brand image with its motorcycles achieving an almost legendary status and being ranked among the world’s best brands. Harley-­‐Davidson has been ranked among the top 100 global brands in the world. The company holds 54.6% shares in the US market, and is ranked number one or number two in the motorcycle market in nine countries across Europe. Harley-­‐Davidson’s motorcycles are known for their classic styling, design simplicity and quality. The company earned industry recognition for its high quality, best design, robust performance and unwavering customer confidence, loyalty and love of its products and services.

The Harley Davidson brand has contributed to the success of the company by making strong market recognition and a loyal customer base. The company reported strong operational efficiency with decreased cost and


Cited:  Mar.  2014.  Mar.  2014.
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