Swot Analysis of Climbing Works
"Climbing Works" is a dedicated bouldering centre located in Sheffield that offers world class bouldering facilities in an atmosphere that aids elite training, but also caters for beginners and all levels in between. The centre is run by world renowned individuals with years of experience in the fields of climbing, bouldering and route setting, this experience has come together to create a fantastic opportunity to develop the fringe sport of bouldering. The centre was recently acknowledged by the, then minister for sport Richard Cabourn (2006),
"Climbing Works is a fantastic opportunity for the people of Sheffield and surrounding areas to gain experience in climbing in a safe and well supervised environment. Climbing Works offers people of all ages the opportunity to gain the skills needed to climb safely, this is especially good for Sheffield as we are on the doorstep of the Peak District which offers a unique climbing experience"
With all the opportunities available to the climbing works in which to expand their business, this report identifies and exploits the most viable prospect.
The SWOT analysis marketing tool is useful to identify these opportunities; the journal of the chartered management institute (2005) defines SWOT analysis as,
"A general technique which can find suitable applications across diverse management functions and activities, but it is particularly appropriate to the early stages of strategic and marketing planning.
Performing a SWOT analysis involves the generation and recording of the strengths, weaknesses, opportunities, and threats concerning a task, individual, department, or organisation. It is customary for the analysis to take account of internal resources and capabilities (strengths and weakness) and factors external to the organisation (opportunities and threats)."
Strengths Weaknesses Opportunities Threats
USP " The World 's biggest and best dedicated bouldering centre" Location see map in appendix Lack
"Climbing Works is a fantastic opportunity for the people of Sheffield and surrounding areas to gain experience in climbing in a safe and well supervised environment. Climbing Works offers people of all ages the opportunity to gain the skills needed to climb safely, this is especially good for Sheffield as we are on the doorstep of the Peak District which offers a unique climbing experience"
With all the opportunities available to the climbing works in which to expand their business, this report identifies and exploits the most viable prospect.
The SWOT analysis marketing tool is useful to identify these opportunities; the journal of the chartered management institute (2005) defines SWOT analysis as,
"A general technique which can find suitable applications across diverse management functions and activities, but it is particularly appropriate to the early stages of strategic and marketing planning.
Performing a SWOT analysis involves the generation and recording of the strengths, weaknesses, opportunities, and threats concerning a task, individual, department, or organisation. It is customary for the analysis to take account of internal resources and capabilities (strengths and weakness) and factors external to the organisation (opportunities and threats)."
Strengths Weaknesses Opportunities Threats
USP " The World 's biggest and best dedicated bouldering centre" Location see map in appendix Lack
References: 6. Appendices 7. Record of interview and website information