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Swott
Running head SWOTT Analysis

SWOTT Analysis

BUS/475

Sheila Whitley

August 15, 2011

Instructor: LARRY WOODS

Whitt’s Hotel resort vacation spot

Running a 4 or 5 star luxury Hotel is something that is my lifetime dream, but owning a hotel resort vacation spot is a lifetime business adventure I will work at obtaining. With a strategic plan that could turn my thoughts into reality. The establishment of Whitt’s Hotel resort vacation spot will produce a chance for individuals or families with a desire of a place of relaxation or recreation come and rest. The plan will be to achieve a Business degree while learning every aspect of the hotel industry, working in the public view to acquire exceptional customer service skills. The plan is to do this in a 2step measurement achieving finance experience for over 20 yrs and previously working front desk I will acquire to achieve a position in management as a Front desk Manager, moving on to Front office manager, director of room operations and finally General Manager of a prestigious hotel or hotel resort. The economy is currently flooded with corporations that offer a specific type of resort, the angle I am looking for is small getaways for an individual, couple of family weekend of fun and adventure. With a good strategic plan that will decide the pathway of this business, a strategic plan offers an outline for administrative decisions, reflecting the knowledge of the company the how, when is a good time to start the business and where should the location be to compete against whatever competitors are out there. As an owner of Whitt’s Hotel resort vacation spot, planning business strategies is what must come first and the purpose of the company. Having a mission statement that will explain what the purpose of the company is and what type of service will be provided. With the



References: Trainers ' Market - Liquid Thinking: Inspirational Lessons from the (www.trainersmarket.com/p-4446-liquid-thinking-inspirational-lesson) Dec 19, 2006 – Pearce, J. A., II and Robinson, R. B., Jr. 2004. “Hostile Takeover Defenses that Maximize Shareholder Wealth Strategic Management: Formulation, Implementation, and Control search.barnesandnoble.com/Strategic...Pearce/e/9780072980073 - Cached . (Pearce, Robinson 2004) Top of Form

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