Taking A Look At Carnival Cruise Lines
Markets they cater:
Carnival Cruise Lines is the largest cruise corporation in the world right now Their ships are spread around the world in the following nations; North America, UK, Germany, New Zealand, Australia, Spain and Brazil although a majority of their business comes from the North American Market. In its advertising Carnival specifically targets young and often first time cruisers. In doing so the carnival cruise line has been able to brand itself as a “fun” cruise catering to those looking for exactly that. As their motto says “Fun for all. All for fun.”
The Carnival Corporation also understands the need to cater to a variety of customers, not just young people looking for a fun cruise. Carnival also owns smaller premium cruising …show more content…
All for fun.” In order to attract their target customer Carnival portrays itself as more fun than its competitors in offering more on board activities that are categorized as a party and not leisure. In creating this marketing plan Carnival has been able to gain an overwhelming 48% of all cruise passengers in 2014. In promoting itself as a fun brand Carnival has achieved a net income of 18.1% compared to the industry standard of 6.3% …show more content…
The Carnival brand offers a vacation with competitive pricing while still maintaining its attraction as the most fun cruise line. Carnival guests tend to be younger than the average cruiser which is which they plan on guests to book their trips as soon as three to five month before the trip. Everything on board caters to these statistics. Carnival offers inexpensive on-board excursions since the average cruiser spends $30 to $50 a day on board. Since Carnival attracts many first-time cruisers they offer a great rewards program and Customer Response System (CRS). By being response to customer complaints and suggestions while also encouraging customers to cruise with Carnival again they are attempting to create an opportunity for their customer to stay with the
Carnival Cruise Lines is the largest cruise corporation in the world right now Their ships are spread around the world in the following nations; North America, UK, Germany, New Zealand, Australia, Spain and Brazil although a majority of their business comes from the North American Market. In its advertising Carnival specifically targets young and often first time cruisers. In doing so the carnival cruise line has been able to brand itself as a “fun” cruise catering to those looking for exactly that. As their motto says “Fun for all. All for fun.”
The Carnival Corporation also understands the need to cater to a variety of customers, not just young people looking for a fun cruise. Carnival also owns smaller premium cruising …show more content…
All for fun.” In order to attract their target customer Carnival portrays itself as more fun than its competitors in offering more on board activities that are categorized as a party and not leisure. In creating this marketing plan Carnival has been able to gain an overwhelming 48% of all cruise passengers in 2014. In promoting itself as a fun brand Carnival has achieved a net income of 18.1% compared to the industry standard of 6.3% …show more content…
The Carnival brand offers a vacation with competitive pricing while still maintaining its attraction as the most fun cruise line. Carnival guests tend to be younger than the average cruiser which is which they plan on guests to book their trips as soon as three to five month before the trip. Everything on board caters to these statistics. Carnival offers inexpensive on-board excursions since the average cruiser spends $30 to $50 a day on board. Since Carnival attracts many first-time cruisers they offer a great rewards program and Customer Response System (CRS). By being response to customer complaints and suggestions while also encouraging customers to cruise with Carnival again they are attempting to create an opportunity for their customer to stay with the