How profitable it is for the customer?
CONTENTS
ABSTRACT………………………………………………………………………..…….……… 3 1. INTRODUCTION……………………………………………………………………… 3
2. OBJECTIVE OF THE PROJECT……………………………………….…………… 4
3. LIMITATION OF THE PROJECT……………………………………..…….……… 4
4. METHODOLOGY………………………………………………………….…….……. 4
5. LITERATURE REVIEW…………………………………………….…….………….. 5
6. DESCRIPTIVE RESEARCH
a. Data Collection…………………………………………………………….……… 14 b. Questionnaire Design…………………………………………………….……….. 14 c. Sampling………………………………………………………………….……….. 15 d. Sample Size……………………………………………………………….……….. 15 e. Hypothesis……………………………………………………………….………… 15
7. ANALYSIS OF RESPONSES
f. Percentage Analysis…………………………………………………….………… 16 g. Mean……………………………………………………………………..………… 18 h. Weighted Average……………………………………………………..………….. 19 i. Median……………………………………………………………….……………. 19 j. Chi-Square Analysis……………………………………………….…….……….. 19 k. Findings...………………………………………………………….……………… 20 l. Suggestions……………………………………………………….……………….. 21
8. CONCLUSION…………………………………………………………….………….. 22
ANNEXURE………….…………………………………………………………….………….. 23
QUESTIONNAIRE…………………………………………………..……………………….. 31
REFERENCES……………………………………………………………………...…….….... 34
ABSTRACT
Information Technology (IT) is changing our way of doing things. So it is changing the banking industry. This study is to look into the impact of IT on the banking industry in India and in particular to what extent customers are satisfied with IT enabled services and contribute to this industry’s growth. A questionnaire survey will be conducted to find customers opinion about the effect of IT at banks in India.
1. INTRODUCTION
Technology has been playing most essential and important part for the mankind development. During the last two hundred years, technological changes have often been related to
References: 1. Ige, O (1995). “Information Technology in a De-regulated Telecommunications Environment”, Keynote address, INFOTECH 95. First International Conference on Information Technology Management, Lagos, November 2 3. Horseman, Micheal J. (1979). “The Rationale of Electronic Banking.” Washington, DC: American Bankers Association. 4. Padmanabhan, G. (2005). “RBI’S VISION ON TECHNOLOGY IN THE BANKING SECTOR”. Page 2 5 6. Asma Mobarek (2007). “E-Banking Practices and Customer Satisfaction - A Case Study in Botswana.” 20th Australasian Finance & Banking Conference 2007 Paper. 7. Olga Lustsik (2003). “E-Banking in Estonia: Reasons and Benefits of the Rapid Growth”. University of Tartu Economics and Business Administration Working Paper No. 21. 8. Mohammad Shamsuddoha, Md. T. Chowdhury , A.B.M.J. Ahsan , (2005). “Automated Teller Machine: A New Dimension in the Bank Services of Bangladesh” Pakistan Journal of Social Sciences, Vol. 3, No. 2, pp. 216-224, 2005. 9. Barry Scholnick, Nadia Massoud, Anthony Saunders, Santiago Carbo Valverde, Francisco Rodriguez Fernandez, (2006). “The Economics of Credit Cards, Debit Cards and ATMs: A Survey and Some New Evidence”, April 2006 10 11. William W. Lang, Daniel E. Nolle, Karen Furst, (2002). “Internet Banking” Journal of Financial Services Research, Vol. 22, No. 1 & 2, August/October 2002. 12