Moses 2 woman to a child that she has no desire to keep. With this topic being at such a stand still today, it is guaranteed to bring about sympathetic feelings from either of the parties. However, the ad also appeals to a person’s sense of logic. If the “benefits” of this job are detrimental to physical, emotional, and mental health, it wards away anyone feeling desperate enough to try prostitution. The ad also targets those who are thinking of actually using the women. Prostitution is not only a one way street, as clearly stated at the bottom of the advertisement. By explaining the emotional, physical, and mental stress that these women go through, men are discouraged from attempting to pick up prostitutes. The targeted audience, or audiences, are both affected by the appeals to emotion and logic. The benefits of the job are detrimental, and picking up prostitutes can lead to unwanted pregnancies, as well
Cited: "Anti-prostitution Billboard Campaign Launched." Udini (2012): pag. Web. 11 Sept. 2012. Matsaneng, Lerato. "TRAFFICKING/PROSTITUTION." Udini Commemoration Issue(2009): 16-19. Web. 11 Sept. 2012. PRAJWAL Advertisement. - Osocio, The Best of Non-profit Advertising and Marketing for Social Causes. Shikha Gupta, 2005. Web. 11 Sept. 2012.