The Callaway Golf Canada is a company use to being at the top, they are always ahead of their competitors. Their main problem right now is their great idea about the Mobile Performance is going to eventually be offered by every other golf company so they must come up with something new and fresh to keep their customers.
One solution would be to hire more MCPs, with their current way of running things, people find that the current MCPs don’t have the time to focus on all of their accounts. With more, people will feel as though the MCPs care more and have more time for them. One thing that could go wrong with this is they fact that they may not have enough customers to have all of the MCPs hours filled.
Another solution would be to make it mandatory that all MCPs complete their professional certification. This would make the customers feel as though they are getting the best possible customer service.
Another solution could be instead of hiring more MCPs, making the current MCPs hours longer. This would only be 6 hours a day, 30 hours a week, at work while the average Canadian spending 36.6 hours a week.
And finally, they could also make a change by updating their programs, which would make customers extremely excited. With this new program, it wouldn’t really help the custom-fitting process, but it would really benefit the golfers and make them more willing to golf.
My suggestion would be that they simply make the MCPs complete their professional certification. Yes this means the company will have to pay an extra $50 for each employee, but in the end it will be beneficial and they will most likely be seeing more customers.