Abstract
Cruise industry has rapidly developing since 1990s; it becomes not only as transportation tool, but a modern way of travel and even lifestyle. It is regarded as ‘floating resorts’. This journal article focuses on the future development of cruising industry. It examines cruise industry on five main factors: the structure of the industry: high concentration and enter of Low-Cost cruise lines; the potential customers: whether aging population or young generation would be the major group of consumers; destinations and markets: define the most popular destinations and core markets, as well as the exploration of new markets and destinations; the new innovation of sea-based apartment, the safety and security issues, which significant raised concern recently; and whether the cruise industry is environmental sustainable. Three key sources are used to compare and contrast the viewpoints: Hospitality 2010, which is written by Dr. Cetron; Cruise Ship Tourism, written by Dr. Dowling; and the Cruise Ship Experience, written by Dr. Douglas. These key sources are very up-to-date and reliable, the key authors are admitted as experts whether in the business or academic field, their works are in line with the topic. This journal article identifies current situation and the future developing trends of the cruise industry. It concludes that he cruise industry has a very bright future if proper measurements and regulation are being introduced and well implemented.
Nowadays, Cruise industry is concerned as the most rapid growing sector in hospitality industry, which the business is expanding by 8 percent annually. In some specific area such as Alaska and Caribbean, it remains the top industry that contributes to the economy. Cruising business is expanding and changing world-wide; however, the industry is little understood by the society. Today, ships are not viewed as a means of transport but as floating resorts. Mega ships were introduced to
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