The New Year's Eve Crisis
The New Year’s Eve Crisis
Submitted in partial fulfilment of the requirements of the course
Written Analysis and Communication I
Instructor: Prof. Avani Desai
Academic Associate: Mr. Sudhir Pandey
Submitted on June 30, 2012 by xxxx Section B
June 30, 2012
Mr. Michael Valenti
Michael’s Homestyle Pasta
Connecticut
Dear Mr. Valenti,
Subject: Advice regarding the decision on Southern Pasta Salmonella poisoning issue
The enclosed report contains my analysis of the Salmonella poisoning issue in the recent lot of seafood-stuffed pasta shells. Based on the potential risk to human life, minimization of financial losses and preservation of Mike’s reputation, I recommend that you initiate a recall of the entire lot of pasta shells. I have worked out an action plan to implement the recall operation, which is included in the report.
Sincerely,
xxxx
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Executive Summary
Southern Pasta, a company recently acquired by Mike’s has delivered pasta shells contaminated with Salmonella to its largest customer. Mike’s needs to decide how to prevent the infection from reaching the public while minimizing financial losses and damage to its reputation. Mike’s can hide this information from the restaurant chain or even instruct them to pasteurize the food to inactivate the bacteria. However, any slip-ups can lead to regulatory issues and multi-million dollar lawsuits.
It is recommended that Mike’s should initiate a food recall. Although this is a costly option, but it ensures public safety and garners customer and employee goodwill, which will be beneficial in the long-term.
* Number of words: 108
Table of Contents
Situational Analysis 1 Problem 2 Options 2 Criteria for Evaluation 2 Evaluation of Options 2 Recommendation 5 Action Plan 5 List of References 6 Exhibits 7
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Situational Analysis
Michael’s Homestyle Pasta, a leading
Submitted in partial fulfilment of the requirements of the course
Written Analysis and Communication I
Instructor: Prof. Avani Desai
Academic Associate: Mr. Sudhir Pandey
Submitted on June 30, 2012 by xxxx Section B
June 30, 2012
Mr. Michael Valenti
Michael’s Homestyle Pasta
Connecticut
Dear Mr. Valenti,
Subject: Advice regarding the decision on Southern Pasta Salmonella poisoning issue
The enclosed report contains my analysis of the Salmonella poisoning issue in the recent lot of seafood-stuffed pasta shells. Based on the potential risk to human life, minimization of financial losses and preservation of Mike’s reputation, I recommend that you initiate a recall of the entire lot of pasta shells. I have worked out an action plan to implement the recall operation, which is included in the report.
Sincerely,
xxxx
-------------------------------------------------
Executive Summary
Southern Pasta, a company recently acquired by Mike’s has delivered pasta shells contaminated with Salmonella to its largest customer. Mike’s needs to decide how to prevent the infection from reaching the public while minimizing financial losses and damage to its reputation. Mike’s can hide this information from the restaurant chain or even instruct them to pasteurize the food to inactivate the bacteria. However, any slip-ups can lead to regulatory issues and multi-million dollar lawsuits.
It is recommended that Mike’s should initiate a food recall. Although this is a costly option, but it ensures public safety and garners customer and employee goodwill, which will be beneficial in the long-term.
* Number of words: 108
Table of Contents
Situational Analysis 1 Problem 2 Options 2 Criteria for Evaluation 2 Evaluation of Options 2 Recommendation 5 Action Plan 5 List of References 6 Exhibits 7
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Situational Analysis
Michael’s Homestyle Pasta, a leading
References: 1. Cary, Annette. (Feb, 2001). $4.75 million awarded in E. coli case. About E. Coli. Retrieved June 30, 2012, from http://www.about-ecoli.com/ecoli_outbreaks/news/475-million-awarded-in-e-coli-case/ 2 3. Regulatory Procedures Manual > 7-5 - Initiation of a recall. (n.d.). U.S. Food and Drug Administration. Retrieved June 30, 2012, from http://www.fda.gov/ICECI/ComplianceManuals/RegulatoryProceduresManual/ucm177309.htm#SUB7-5-1 4 5. Supreme Beef Blames USDA "Harassment" for Bankruptcy. (Oct, 2000). Organic Consumers Association. Retrieved June 30, 2012, from http://www.organicconsumers.org/irrad/supreme.cfm 6 Exhibit 1: Number of salmonella-related deaths and age-adjusted mortality rates per 100,000 population by year, United States, 1991-2000 From: Cummins, Patricia. (n.d.). The Burden of Salmonellosis in the United States. Retrieved June 30, 2012, from http://cdn.intechopen.com/pdfs/26420/InTech-The_burden_of_salmonellosis_in_the_united_states.pdf