Mora and Mori et al. (1995) stress that the Parma Ham Consortium exerts a central governance role in the Parma Ham district and since its establishment, the consortium has assembled relationships between firms, strategies of production, and programmes to foster Parma Ham reputation on European and international markets.
The Parma Ham Consortium was set up in 1963 by 23 ham producers and its role is to ensure and certify product quality, authenticity, and production methods. The …show more content…
The positive effects of this geographical spillover include the development of networks of communication among firms, directly by way of alliances, or indirectly through intermediaries (Feldman, 1999; Döring and Schnellenbach, 2006). Given that the Parma Ham district is based on one of the best-known specialty products of Italy, also reputational spillover must be examined based on the reputation of players and their governance during periods of both growth and recession (Mayer, 2006; Yu and Lester, 2008) plus since the specification codes lay down that all phases of production must take place inside the district leads to holding the value added inside the district