Author(s) RISHI
The relation between the customer behaviour and shopping centre promotion
Citation
Issue Date 22/3/2012
URL
Rights
2002
http://hdl.handle.net/10722/28778
The author retains all proprietary rights, (such as patent rights) and the right to use in future works.
The Relation between the Customer Behaviour and Shopping Centre Promotion:
A Case Study of Whampoa Garden
TSE Chun Wai
DISSERTATION
Submitted in partial fulfillment of the requirements
for the degree of Master of Housing Management
The University of Hong Kong
December 2002
DECLARATION
i
declare
that
this
dissertation,
entitled
The
relationship between the customer behaviours and shopping centre promotion: A case study of Whampoa
Garden, represents my own work, except where due acknowledgement is made, and that it has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification.
un Wai
Acknowledgement
This paper intends to show the relationship between the customer behaviors and shopping centre promotion, to understand the problem of the shopping
centre by studying the customer behaviors and examining the shopping promotion strategies.
Firstly the author sincerely thanks Mr. Bonny Chiu who has worked ¡n
Whampoa Garden ¡n the property management department, for his assistance
¡n providing information about the details of Whampoa Garden and promotion strategies. Secondly, thanks must be expressed to Ms. Candy Lam and Ms. Jessica
Wong; classmates of Master of Housing Management have given valuable information regarding the shopping centre under their management.
Thirdly, the author must also thank Ms. June Yau and Mona So for helping with word processing and production of the final typescript and