Preview

The Theory Of Planned Behavior

Good Essays
Open Document
Open Document
536 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Theory Of Planned Behavior
THE THEORY OF PLANNED BEHAVIOUR
The Theory of Planned Behaviour is an extension of the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975) made necessary by the original model’s failure in dealing with behaviours over which people do not have complete control. (Ajzen, 1991,181). The Theory of Planned Behaviour was developed by Ajzen in 1988. The theory proposes a model which can measure how peoples’ actions can be directed. It predicts a specific behaviour taking place, as long as that behaviour was intentional. (Ajzen, 1991:181).The Theory of Planned Behaviour (TPB) foretells planned behaviour, because behaviour can be intentional and deliberate. The most accurate way to foretell behaviour is intention, because intention is the person’s cognitive demonstration of his or her readiness to perform a specific behaviour and is thought to be the direct precursor of behaviour. (Ajzen, 1991,181). The theory was meant to explain all behaviour over which people are able to exercise self-control. Behavioural intentions are influenced by the attitude about the possibility that the behaviour will have the expected conclusion and the subjective assessment of the risks and advantages of that conclusion. (The Theory of Planned Behaviour, Boston University Jan 22, 2013).

FACTORS THAT INFLUENCE INTENTIONS …show more content…
(University of Twente: Explaining Human Behaviour). Attitude towards the behaviour is explained as the person’s own positive or negative opinions about performing a behaviour. It is established through the evaluation of one’s opinions with regard to the consequences resulting from a behaviour and an assessment of the appeal of these results. Basically, it necessitates careful thought about the consequences of executing that behaviour. (The Theory of Planned Behaviour, Boston University Jan 22,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Ajzen's Theory Of Planned Behavior
    • 273 Words
    • 2 Pages

    Ajzen's Theory Of Planned Behavior

    Obesity is a medical condition resulting from the accumulation of excess fat in the human body to the extent that it might have great harm effects on the human health by increasing the diseases lowering the average life expectancy (Mahmood, 2015). Ajzen’s Theory of Planned Behavior maintains that an individual’s behavior can be predicted based on attitudes, subjective norms, perceived behavioral control, and especially, intentions (Pickett, etal., 2012). Main causes of childhood obesity can include any of the following: Behavior, Media, and Socioeconomic factors. The developmental and socioeconomic literature speculate that for centuries, body image was used as a judgment of socioeconomic status and cultural opinions. Being overweight was often…

    • 273 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Explain Two Models of Behaviour Change That Have Been Used in Recent National Health Education Campaigns.
    • 1100 Words
    • 5 Pages

    Explain Two Models of Behaviour Change That Have Been Used in Recent National Health Education Campaigns.

    This theory was first created by Ajzen and Fishbein in 1980. This theory provides a framework to study the attitudes that support behaviours and suggests that the most important determinate of an individual’s behaviour is their behavioural intent. This is the individual’s intention to preform a certain behaviour, which is formed from a combination of their attitude towards the behaviour and the subject norm. (The subject norm is the individual’s perception of what others expect them to do).…

    • 1100 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Health Campaigns to Use to Explain Models of Behaviour Change
    • 2599 Words
    • 11 Pages

    Health Campaigns to Use to Explain Models of Behaviour Change

    If an individual believes that the outcome of taking on a behaviour will be positive, they will have a positive attitude towards the particular behaviour.…

    • 2599 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Planned Behavior Theory
    • 318 Words
    • 2 Pages

    Planned Behavior Theory

    Another study that explores a different dynamic of the Theory of Planned Behavior is Brouwer and Mosack’s study called “Expanding the theory of planned behavior to predict healthy eating behaviors: Exploring a healthy eater identity” (2014). Brouwer and Mosack’s approach tested the efficiency of healthy eating behaviors by looking at an individual’s healthy eater identity, which is one’s personal meaning of what he or she believes is healthy and how to carry it out (2014). This quantitative study design, which was approved by the university’s institutional review board, consisted of 79 adult women that varied in ethnicity, age (ranged from 18-53 years old), relationship status, and dietary habits (excluding women with a history of eating disorders…

    • 318 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Motivation Concepts Table And Analysis
    • 860 Words
    • 4 Pages

    Motivation Concepts Table And Analysis

    The Will Theory is based on that will initiates and drives action and decides whether or not to act and how to behave when acting…

    • 860 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Progressivism in the United States Essay Example
    • 748 Words
    • 3 Pages

    Progressivism in the United States Essay Example

    At the turn of the 20th century, the United States was experiencing incredible output in industrialization and urbanization. As adolescent America was experiencing one of its first major growth spurts, many idealists took it upon themselves to set in motion reforms to keep America balanced and accountable. These people came to be known as the "progressives." Progressivism was a largely bipartisan movement with such faces in the forefront as Woodrow Wilson, William Taft, Theodore Roosevelt, and William Bryan. Three of the main issues targeted by the progressives were democracy; social justice and equality; and economic reform. All of these issues were tackled on a local, state, and national level.…

    • 748 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Essay On Social Influence Theory
    • 462 Words
    • 2 Pages

    Essay On Social Influence Theory

    The theory of planned behavior’s (TPB) goal is to explain human behavior by linking beliefs and behavior (Ajzen, 1991). It is an extension of the theory of reasoned action /c, as the theory of reasoned action failed to predict behavior, in which people did not have complete control over their decision. The central factor of the TPB is the intention. Intention describes the step between being motivated for something and doing something. Intention has been proven to be a good indicator of actual behavior /C Thus, intention captures all motivational factors and passes the effect onto the behavior.…

    • 462 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Argyle's Theory Of Attitude Essay
    • 3084 Words
    • 13 Pages

    Argyle's Theory Of Attitude Essay

    An attitude can be defined as a “predisposition to act in a certain way towards some aspect of one’s environment, including other people” Mednick et al, (1975). Many theories have been put forward to predict attitude change, Argyle (1994). However, attitudes are extremely difficult to define and can’t be directly seen or measured, so behaviour is inferred from what people say or do. An attitude is the subjective evaluation of objects, people, events, ideas, activities and feelings. This evaluation is normally of a positive or negative nature and is based normally on experiences which you have conflicting feelings towards. Attitudes have a past, present and future, to which behaviour develops in a sequence. Many believe there are three components…

    • 3084 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Smoking Persuasive Essay
    • 463 Words
    • 2 Pages

    Smoking Persuasive Essay

    Family influences are often a major determinant of behaviour. The theory of reasoned action and the theory of planned behaviour take family influences into account for health promotion interventions (McDougall 2001). The Theory of Planned Behaviour (Icek Ajzen 1980) helps to understand how we can change the behaviour of people. The TPB is a theory predicts deliberate behaviour because behaviour can be deliberative and planned. The theory of planned behaviour emphasises the role of attitudes and beliefs in behaviour change. The components are: Behavioural intention – perceived likelihood of performing behaviour, Attitude towards a behaviour – personal evaluation of the behaviour, Subjective Norm – Beliefs about whether key people approve or disapprove of the behaviour, motivation to behave in a way that gains approval. Perceived behavioural control – beliefs that one has, and can exercise control over performing the…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Theory Of Planned Behaviour
    • 318 Words
    • 2 Pages

    Theory Of Planned Behaviour

    The Theory of Planned Behaviour (TPB), which is drawn from social psychology, postulates that attitude, subjective norms and perceived behavioural controls are the main components in determining a person’s intentions to perform a behaviour, and conclusively impact the performances of the behaviour (Fishbein & Ajzen, 1975) and (Ajzen, 1991). It is one of the most used models in social psychology and meta-analyses have provided strong evidence for the predictive validity of the theory (Armitage & Conner, 2001). The validation of the TPB resides from studies performed in wide-ranging behaviours such as: Alcohol misuse (Marcoux & Shope, 1997); health behaviours (Conner & Sparks, 2005); fraudulent financial reporting (Carpenter & Reimers, 2005);…

    • 318 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Planned Behavior Model
    • 1247 Words
    • 5 Pages

    Planned Behavior Model

    The main aim of the proposed intervention is to encourage obese pregnant women to be more physically active, in order for them to reduce their excess weight and reach a suitable weight to maintain. The Theory of Planned Behaviour model (TPB) by Ajzen, (1991) will be used to explain the intervention process – this model is one of the most validated models that predict behaviour (Downs & Hausenblas, 2004). These researchers successfully used this model and found that the most salient beliefs were that mood could be elevated by exercise and weight gain was influenced by exercise. The behavioural beliefs (attitude), normative beliefs (subjective norm) and control beliefs (perceived control) of the TPB all determine intention and…

    • 1247 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Theory Of Planned Behavior Paper
    • 558 Words
    • 3 Pages

    Theory Of Planned Behavior Paper

    According to Pender, Murdaugh, & Parsons (2011), health constitutes an evolving life experience and among the contributors to health are goal-directed behaviors. Whereas, Riebl, et al. (2015) noted that theories of health behavior have been utilized in explaining and predicting healthy behaviors. Theory of planned behavior is among them and this paper seeks to utilize it to inform dietary behavioral changes. National Cancer Institute (2005) advanced that the theory evaluates the relationship that individual’s beliefs, intentions, attitudes, perceived control have with health behaviors. Essentially, the theory is a social psychological theory attempting to predict and understand the reason that an individual is likely to perform particular behaviors. Attitude, subjective norms and perceived behavioral control are likely to be influential in predicting dietary behavioral intentions that then influences the performance of the behavior.…

    • 558 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Active Euthanasia Research Paper
    • 1339 Words
    • 6 Pages

    Active Euthanasia Research Paper

    Furneaux, B. (2005, September 17). Theory of Planned Behavior. In Applachian State University. Retrieved September 16, 2012, from http://www.istheory.yorku.ca/theoryofplannedbehavior.htm…

    • 1339 Words
    • 6 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Theory Of Planned Behavior
    • 213 Words
    • 1 Page

    Theory Of Planned Behavior

    The Theory of Planned Behavior (TPB) is the most appropriate model for the program Stop the Spread: A Program to Enhance the Sexual Health of Teenagers 13-19 years old in the Kansas City Area Visiting the KC Care Clinic (KCCC). The TPB model is made up of factors that affect an individual such as attitude, knowledge, feeling, and skills. This theory was chosen because it’s design interventions target health-enhancing individual behavior. The planning committee chose to use TPB to focus on teens that are performing unsafe sexual behavior whom can be educated on more healthy behaviors. Understanding barriers to positive behavior and considering additional skills that might be needed to succeed in taking action is very important for a behavior…

    • 213 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Clase 3 Data Collection Methods
    • 1436 Words
    • 21 Pages

    Clase 3 Data Collection Methods

    Data Collection: Primary Data • Types of Primary Data: • Demographic and Socioeconomic Characteristics. • • Age, Education, Occupation, Marital Disposable income, etc. Used to cross-classify respondents issues. status, Gender, segmentation • Psychological and Lifestyle Characteristics. • • • Personality traits, activities, interests and values.…

    • 1436 Words
    • 21 Pages
    Satisfactory Essays
    Read More

Related Topics