The Tipping Points
The Tipping Point
The Tipping Point is a book about trends and why they occur. Why do some trends never catch on, but other, seemingly less appealing trends do? Malcolm Gladwell explains that there are three criteria for a trend to tip: “the Law of the Few, the Stickiness Factor, and the Power of Context”. The law of the few states that a small amount of people who lie outside the norm are the ones who spread ideas or diseases. For an example of the first rule, Gladwell separates these people into three groups: Connectors who know many varieties of people, Mavens who make a personal mission to spread messages, and salesmen who sell people on an idea. The more types of those people who the idea spreads to, the better chances an idea or trend
has of catching on.
The second rule, the Stickiness factor, deals with the small aspects aspects of ideas that can change the course of their spread. Here, Sesame Street is used as the main example. When running pilot episodes of their show
The Tipping Point is a book about trends and why they occur. Why do some trends never catch on, but other, seemingly less appealing trends do? Malcolm Gladwell explains that there are three criteria for a trend to tip: “the Law of the Few, the Stickiness Factor, and the Power of Context”. The law of the few states that a small amount of people who lie outside the norm are the ones who spread ideas or diseases. For an example of the first rule, Gladwell separates these people into three groups: Connectors who know many varieties of people, Mavens who make a personal mission to spread messages, and salesmen who sell people on an idea. The more types of those people who the idea spreads to, the better chances an idea or trend
has of catching on.
The second rule, the Stickiness factor, deals with the small aspects aspects of ideas that can change the course of their spread. Here, Sesame Street is used as the main example. When running pilot episodes of their show