The Traditional Formats of India
Traditional formats of India
The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world. * Organized Retail: The sale of goods through a coordinated structure.
Typically these are chain stores and are managed by Corporate or Cooperatives. For Example, Big Bazaar in India. There is generally a standard format of Presentation of goods. Such chain stores may span across multiple locations.
* Unorganized Retail: The sale of goods at has no coordinated structure.
The administration is typically at the store level. These are referred to as “Mom and Pop” stores. These are typically stand alone stores with no specific format. In some cases, they also may have multiple stores at various locations .India as these have a traditional retail setup where the influence of the retailer over the buying decisions of consumer is very high. More than 80% of the consumers still purchase goods over the counter where the retailer physically picks up the product and then gives it to the consumer.A retailer can easily influence a consumer to buy a given product. The manufacturers realize the hold of these retailers as opinion leaders or influencers., trade promotions are given more focus.
Trade promotion spending is typically higher than the consumer promotion spending even in the emerging markets.
Modern retail formats
Modern retailing, which is often called organised trade, facilitates the access for international brand manufacturers to wider chain store based distribution in the targetmarket. This is an essential cornerstone of success for the whole supply chain. Consequently, in emerging markets loyalty becomes a hot topic for retailers. In addition,maintaining loyal customers becomes top priority for any companies because of high switching cost and high attracting cost of new consumers. Recently, business
The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world. * Organized Retail: The sale of goods through a coordinated structure.
Typically these are chain stores and are managed by Corporate or Cooperatives. For Example, Big Bazaar in India. There is generally a standard format of Presentation of goods. Such chain stores may span across multiple locations.
* Unorganized Retail: The sale of goods at has no coordinated structure.
The administration is typically at the store level. These are referred to as “Mom and Pop” stores. These are typically stand alone stores with no specific format. In some cases, they also may have multiple stores at various locations .India as these have a traditional retail setup where the influence of the retailer over the buying decisions of consumer is very high. More than 80% of the consumers still purchase goods over the counter where the retailer physically picks up the product and then gives it to the consumer.A retailer can easily influence a consumer to buy a given product. The manufacturers realize the hold of these retailers as opinion leaders or influencers., trade promotions are given more focus.
Trade promotion spending is typically higher than the consumer promotion spending even in the emerging markets.
Modern retail formats
Modern retailing, which is often called organised trade, facilitates the access for international brand manufacturers to wider chain store based distribution in the targetmarket. This is an essential cornerstone of success for the whole supply chain. Consequently, in emerging markets loyalty becomes a hot topic for retailers. In addition,maintaining loyal customers becomes top priority for any companies because of high switching cost and high attracting cost of new consumers. Recently, business