Themes Of Traveling To Vancouver

I believe that this video uses pathos to persuade the audience to travel to Vancouver by using positive themes to exhibit the city. The video uses clips of a cute puppy and a cat (Named “Toby” and “Sky”) traveling around the city and being involved in activities that are popular in the city. The video uses happy and calming music in the background which leads the viewers into a sense of tranquility surrounding the video. These aspects of the advertisement are both for the purpose of creating an emotional response from the audience because they both use positive themes that draws in the audience and is then associated with the city. Humans have an innately positive response to seeing small, cute and furry animals. Therefore, when people see the cute, fury, and small cat and dog in the video we automatically associate the positive reaction not only with the animals themselves, but also the subject of the advertisement, which in this case is Vancouver.

The calming music also adds to the positive reaction by creating an emotional response based on a sense of calmness, and viewers may associate the feeling generated by the music with the beautiful views displayed of the city.