The Diffusion of Innovation Theory The Diffusion of Innovation Theory by Rogers E.M. states that an innovation diffuses or spreads through our society in a predictable pattern. A few people will adopt an innovation as soon as they hear of it, other people will take longer to try something new and still others take much longer. The people who are at the back of the PUP website are those we can consider the innovators, and the students as the adopters of the innovation in the enrollment procedures.
The Diffusion Innovation Theory includes the four key steps that effectively summarize the diffusion process wherein the innovation in