Thesis
Chapter I
INTRODUCTION
BACKGROUND OF THE STUDY The study entitled Degree of Satisfaction of Customers regarding the Services being provided by Selected Restaurants in Virac, Catanduanes. This research tends to know the satisfaction of customers for the restaurant to improve more their services. Trends which affects the restaurant business includes changes in: The greater number of individual who demands for delicious and well-prepared food; a greater number of people who are establishing a low calorie diet; and an increasing appreciation for attractive atmosphere, these trends in customers’ attitudes will surely be the basis for the changes in the restaurant business. Important demographic trends, now firmly established’ include the rapid growth of population which will result in a lot more number of children, an average number of middle-aged and a less number of older people which will in turn, cause the fast food restaurant chains to discover and develop new menu items, and to adopt marketing strategies attracting customers. The change in the age pattern can also be expected to bring more customers to food services operation that cater more to young ages than the adults. This is also a tendency that small families can be expected to have more available budget to be spent in the restaurants as compared to big families. Despite the achievements, the studies reported in this article suggest that the customer discontentment remains high: and buyer dissatisfaction is widespread considering the changes that have been made, and assuming that the survey results reflect current attitudes. The purpose here is to report the survey result and to discuss possible explanation for the continuing high level of customer dissatisfaction.
STATEMENT OF THE PROBLEM This study attempted to determine the awareness of customer in different kinds of services provided by restaurant business in Virac, Catanduanes. The main problem is to know the profile of customers and the
INTRODUCTION
BACKGROUND OF THE STUDY The study entitled Degree of Satisfaction of Customers regarding the Services being provided by Selected Restaurants in Virac, Catanduanes. This research tends to know the satisfaction of customers for the restaurant to improve more their services. Trends which affects the restaurant business includes changes in: The greater number of individual who demands for delicious and well-prepared food; a greater number of people who are establishing a low calorie diet; and an increasing appreciation for attractive atmosphere, these trends in customers’ attitudes will surely be the basis for the changes in the restaurant business. Important demographic trends, now firmly established’ include the rapid growth of population which will result in a lot more number of children, an average number of middle-aged and a less number of older people which will in turn, cause the fast food restaurant chains to discover and develop new menu items, and to adopt marketing strategies attracting customers. The change in the age pattern can also be expected to bring more customers to food services operation that cater more to young ages than the adults. This is also a tendency that small families can be expected to have more available budget to be spent in the restaurants as compared to big families. Despite the achievements, the studies reported in this article suggest that the customer discontentment remains high: and buyer dissatisfaction is widespread considering the changes that have been made, and assuming that the survey results reflect current attitudes. The purpose here is to report the survey result and to discuss possible explanation for the continuing high level of customer dissatisfaction.
STATEMENT OF THE PROBLEM This study attempted to determine the awareness of customer in different kinds of services provided by restaurant business in Virac, Catanduanes. The main problem is to know the profile of customers and the
References: Date of Birth : January 28, 1993 Place of Birth : EBMC, Virac, Catanduanes