Three Types Of Rhetorical Appeals

The three types of rhetorical appeals are ethos, pathos and logos. Logos appeals to the reader’s logic or reason by use of either inductive or deductive reasoning. Inductive reasoning takes a general topic and then works its way down to a narrow or specific subject. Deductive reason does the reverse of inductive and take a specific topic and draws it to a generalized subject. Pathos appeals to the reader’s values, ideals, emotions or principles by use of stories that have an emotional appeal or sentimental facts that plea to the reader’s feelings. Ethos uses the writer’s authority on the subject to pull the reader to the particular side of the