Timberland Place Distribution
2.3 Place Strategy
2.3.1 Marketing Channels / Distribution Channels
Timberland has penetrated the wholesale, retail and online markets as well as the global and international markets. Timberland sells its products directly through its websites and physical retail locations, as well as indirectly through independently owned outdoor retailers, footwear retailers, national retailers and department stores. The distribution channel used by Timberland is direct channel, retailer channel and wholesaler channel. Direct channel is where Timberland sells its boat shoes through the internet by creating its own international webpage. By viewing the webpage, customer can easily purchase the boat shoes by just clicking the button. After purchasing, Timberland will ship the boat shoes to customer. Timberland has focused aggressively on developing more partnerships with strategic retailers to increase product availability. In retailer channel, Timberland had created 42 new accounts with retailers such as Cabela’s, Bass Pro Shops to increase their sales in the whole world. In wholesaler channel, Timberland distributes the boat shoes to the whole world by wholesaling. Boat shoes are exported in large quantity through the world to increase their sales. After the wholesalers receive the boat shoes, they will get to the retailers then only sell to the customers. In conclusion, Timberland is recognized for its world renowned marketing strategies, they have penetrated the wholesale and retail and online markets as well as the global and international markets.
2.3.2 Retailing/Wholesaling Timberland sells their product by focusing more on retailing, they do not concentrate on wholesaling because they have produced other products in the market. Timberland used product lines to retail their product, boat shoes around the world. In Malaysia, Timberland’s product lines can classified into two, specialty stores and department stores. Timberland has 17 specialty stores
2.3.1 Marketing Channels / Distribution Channels
Timberland has penetrated the wholesale, retail and online markets as well as the global and international markets. Timberland sells its products directly through its websites and physical retail locations, as well as indirectly through independently owned outdoor retailers, footwear retailers, national retailers and department stores. The distribution channel used by Timberland is direct channel, retailer channel and wholesaler channel. Direct channel is where Timberland sells its boat shoes through the internet by creating its own international webpage. By viewing the webpage, customer can easily purchase the boat shoes by just clicking the button. After purchasing, Timberland will ship the boat shoes to customer. Timberland has focused aggressively on developing more partnerships with strategic retailers to increase product availability. In retailer channel, Timberland had created 42 new accounts with retailers such as Cabela’s, Bass Pro Shops to increase their sales in the whole world. In wholesaler channel, Timberland distributes the boat shoes to the whole world by wholesaling. Boat shoes are exported in large quantity through the world to increase their sales. After the wholesalers receive the boat shoes, they will get to the retailers then only sell to the customers. In conclusion, Timberland is recognized for its world renowned marketing strategies, they have penetrated the wholesale and retail and online markets as well as the global and international markets.
2.3.2 Retailing/Wholesaling Timberland sells their product by focusing more on retailing, they do not concentrate on wholesaling because they have produced other products in the market. Timberland used product lines to retail their product, boat shoes around the world. In Malaysia, Timberland’s product lines can classified into two, specialty stores and department stores. Timberland has 17 specialty stores