Times of India Vs The Hindu
Contents:
Introduction -------------------------------------------------------------- 3
Objective ----------------------------------------------------------------- 4
Content Differentiation ------------------------------------------------4
Visual Differentiation -------------------------------------------------- 5
CommercialDifferentiation ------------------------------------------ 6
Survey Results --------------------------------------------------------- 6
Conclusion -------------------------------------------------------------- 7
Bibliography ------------------------------------------------------------ 8
Introduction
Published by the media group Bennett, Coleman & Co.,The Times of India (TOI) is an Indian English-language daily newspaper founded in 1838. According to the Audit Bureau of Circulations, it has the largest circulationamong all English-language newspapers in the world, with a readership of 3,314,493(Avg. Circulation Jul-Dec 2012).
The Hindu, an English Indian daily newspaper was founded in Chennai on 20thSeptember, 1878. According to the Indian Readership Survey in 2012, after the Times of India, it is the second most widely read English newspaper in India with a readership of 1,558,379 (Avg. Circulation Jul-Dec 2012) people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu, Kerala and Andhra Pradesh. It is printed at 20 locations across eight states.
Objective:
The two newspapers, i.e. The Times of India and The Hindu generally have two different set of target audience, each catering to different set of readers. Both the papers have different writing style, content, promotional schemes, pricing etc. In this project, the differentiation employed by both the newspapers on their front page is analyzed. Also the perceptions of the readers in the institute are studied via a survey.
The Times of India is compared with The Hindu in its
Introduction -------------------------------------------------------------- 3
Objective ----------------------------------------------------------------- 4
Content Differentiation ------------------------------------------------4
Visual Differentiation -------------------------------------------------- 5
CommercialDifferentiation ------------------------------------------ 6
Survey Results --------------------------------------------------------- 6
Conclusion -------------------------------------------------------------- 7
Bibliography ------------------------------------------------------------ 8
Introduction
Published by the media group Bennett, Coleman & Co.,The Times of India (TOI) is an Indian English-language daily newspaper founded in 1838. According to the Audit Bureau of Circulations, it has the largest circulationamong all English-language newspapers in the world, with a readership of 3,314,493(Avg. Circulation Jul-Dec 2012).
The Hindu, an English Indian daily newspaper was founded in Chennai on 20thSeptember, 1878. According to the Indian Readership Survey in 2012, after the Times of India, it is the second most widely read English newspaper in India with a readership of 1,558,379 (Avg. Circulation Jul-Dec 2012) people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu, Kerala and Andhra Pradesh. It is printed at 20 locations across eight states.
Objective:
The two newspapers, i.e. The Times of India and The Hindu generally have two different set of target audience, each catering to different set of readers. Both the papers have different writing style, content, promotional schemes, pricing etc. In this project, the differentiation employed by both the newspapers on their front page is analyzed. Also the perceptions of the readers in the institute are studied via a survey.
The Times of India is compared with The Hindu in its